Manager, Customer Analytics

Pay Range: $105,000 - $135,000

The Home Depot Canada offers a competitive base salary and additional total rewards, including semi‑annual performance bonuses, a Deferred Profit‑Sharing Program, comprehensive paid benefits, a 15% discount on Home Depot stock purchases, and merit‑based salary increases.

The Customer Analytics Manager leads customer and audience segmentation and campaign measurement to support loyalty, personalization, and media initiatives. The role partners closely with Marketing, Loyalty, Personalization, and Media teams to define KPIs, build measurement plans, analyze performance, and translate customer data into actionable recommendations. The Manager also leads and develops a team of analysts responsible for dashboards, campaign reporting, test analysis, and strategic deep dives.

• Lead customer segmentation, audience strategy, RFM/LTV analysis, basket analysis, and customer behavior insights.
• Identify trends and opportunities to improve loyalty, personalization, targeting, and campaign effectiveness.

• Partner with cross‑functional teams to define KPIs, measurement plans, and success criteria.
• Conduct regular loyalty and personalization analysis to improve campaign efficiency, including customer segments, onsite and creative performance, campaign timing, and loyalty tactics across email, onsite, paid media, promotions, and owned digital channels.
• Support test‑and‑learn programs, including A/B tests, holdout tests, geo‑tests, and audience tests.
• Build and maintain dashboards, recurring reports, Q  materials, and executive‑ready recommendations.

• Improve measurement frameworks, reporting standards, anomaly detection, and analytics best practices.
• Lead, coach, and develop a high‑performing team of senior analysts.
• Prioritize analytics work across recurring reporting, strategic deep dives, and ad‑hoc business requests.
• Source, clean, summarize, and analyze data from multiple sources; oversee building and maintaining data pipelines.

• Develops Talent
• Decision Quality
• Plans and Aligns
• Ensures Accountability
• Instills Trust
• Manages Conflict
• Action Oriented
• Drives Results
• Communicates Effectively

• 7+ years of customer analytics, marketing analytics, business intelligence, or data science experience.
• 3+ years of people management experience.
• Advanced SQL experience.
• Expertise with dashboarding tools such as Tableau or Looker.
• Experience analyzing CRM, loyalty, personalization, eCommerce, or digital marketing programs.
• Strong ability to translate analysis into business recommendations.

• Experience in retail, eCommerce, media, or loyalty.
• Experience with Python, R, or other statistical tools.
• Experience with Big Query or cloud data platforms.
• Familiarity with Salesforce, Adobe, Marketo, Eloqua, Unica, or similar marketing automation platforms.
• Experience with incrementality testing, attribution, marketing mix modeling, or experimentation.

• Minimum Education:
  
  University degree in Mathematics/Statistics, Marketing, Business Intelligence or related field.
• Travel Requirements:
  Limited.
• Physical Requirements:
  
  Extended sitting, repetitive tasks.
• On‑site: 5 days in office (1 Concorde Gate, North York); travel to store location at least once a quarter.
• Working Conditions:
  
  Office setting, computer work, camera on virtual meetings.
• Direct Manager/Direct Reports:
  Reports to Sr. Manager of Marketing Analytics.

The Home Depot Canada uses artificial intelligence (AI) technology to assist with the screening and assessment of applicants for this position, while maintaining human oversight throughout the selection process.