Toronto On-site VML Map Senior Data Insights Consultant

Why Here?
VML MAP is a world-leading Centre of Excellence specializing in hyper personalization at scale, marketing automation, and CRM. The Technology and Data team delivers complex data solutions and integrations that drive enterprise-scale campaigns. They partner with globally recognized brands to unlock insights from data and enable 1:1 data-driven communication and CRM across cross-disciplinary settings.

What Will You Do?
As a Senior Data Insights Consultant at VML Map, you will architect and deliver value-adding insights solutions that guide clients on leveraging data assets to optimize large-scale communication strategies. You will perform advanced analysis to uncover actionable patterns and trends that inform strategic decisions. Additionally, you will design and run test-and-learn programs including A/B tests and incrementality studies to measure campaign impact while mentoring junior team members to foster technical excellence.