Marketing Technology Solutions Lead Job Toronto area,Ontario Canada,IT/Tech

The Role

The Marketing Technology Solutions Lead is a pivotal role bridging strategic marketing objectives with effective technological solutions. This individual is a strategic operator and problem-solver who excels at understanding marketing challenges, optimizing processes, and leveraging technology to enhance performance. They will drive the identification, evaluation, and implementation of Mar Tech solutions, focusing on workflow automation, AI integration, and operational efficiency across various marketing channels.

This role requires a blend of strategic thinking, deep technical understanding, and hands-on execution to empower marketing teams and deliver innovative experiences.

Key Responsibilities:

Strategic Problem Solving & Solution Design: Collaborate effectively with internal teams, actively seeking out pain points, operational inefficiencies, and strategic goals. Translate these into actionable problems that can be solved/improved through Mar Tech.

Cross-Channel Mar Tech Strategy: Understand and address Mar Tech needs across a broad spectrum of marketing channels, including email, push notifications, digital advertising platforms, and other customer engagement points.

Workflow & Process Optimization: Proactively identify opportunities through process mining and stakeholder engagement to streamline marketing workflows, automate repetitive tasks, integrate, and improve efficiency across the marketing project lifecycle.

Technology Scouting & Evaluation: Continually research and monitor developments in the Mar Tech landscape, including workflow automation, AI capabilities in marketing (creative AI, personalization, data), and emerging tools. Drive the development of Proof of Concepts for innovative marketing experiences, evaluating new technologies and approaches for their potential to address business needs and enhance marketing capabilities.

AI Integration & Innovation: Identify and implement opportunities to integrate Artificial Intelligence into marketing workflows and tools, from enhancing creative processes to optimizing campaign execution and personalization across channels.

Solution Implementation & Configuration: Lead the end-to-end technical design, hands-on configuration, development, and implementation of Mar Tech solutions, including creating automations within platforms like Click Up, building internal tools with platforms like ReTool, and configuring existing Mar Tech systems.

Solution Architecture & Integration: Design, optimize, and maintain robust solution architectures across various Mar Tech systems (e.g., Hightouch, Builder.io, ReTool, Oracle Responsys), ensuring seamless data flow and integration.

Performance Monitoring & Optimization: Contribute to the reporting and analysis of marketing solution performance, identifying areas for continuous improvement and optimization.

Platform Governance & Best Practices: Establish, enforce, and maintain best practices for Mar Tech platform utilization, data governance, and system integrity to ensure scalability and compliance.

Technical Requirements & Vendor Evaluation: Define clear technical and business requirements for new tooling, evaluate vendor solutions, and contribute to the RFP process by assessing technical fit, integration capabilities, and methodology.

Documentation & Training: Develop and maintain comprehensive documentation for Mar Tech solutions, processes, and data flows. Provide guidance and training to marketing teams on new tools and optimized workflows.

Required

Skills & Experience:

Minimum 5+ years of experience in Mar Tech, marketing operations, or a related role, with a proven track record of strategic problem-solving, process optimization, and hands-on technical implementation.

Exceptional systems thinking, pattern recognition, and conceptualization abilities, demonstrating a fluid capacity to navigate from tactical details to operational impact and strategic vision.

Deep expertise in workflow automation and hands-on proficiency with low-code platforms (e.g., ReTool) and enterprise automation tools (e.g., Click Up Automations, Zapier).

Proven ability to strategically leverage AI in marketing, encompassing workflow automation, creative applications, and personalization across channels.

Strong cross-functional mapping abilities and a proven track record of engaging diverse stakeholders to translate complex business needs into integrated and actionable Mar Tech solutions.

Comprehensive knowledge of the broader Mar Tech ecosystem, including specific experience with digital advertising platforms, email, and push notification channels.

Expertise in designing robust solution architectures across multiple Mar Tech systems (e.g., Hightouch, Builder.io, Big Query, Oracle Responsys), with a strong understanding of data flow, modeling, and integration principles.

Experience defining technical/business requirements for new tooling, leading vendor evaluations, and contributing to the RFP process.

Highly autonomous with strong independent judgment,…