Associate Director of Strategy

Position: Associate Director of Performance Strategy
Drive impactful media campaigns as an Associate Director at WPP Media in Toronto, Canada. Utilize your analytical skills to optimize strategies and deliver exceptional business results.

In this pivotal role, you will lead performance strategy initiatives, ensuring media campaigns align with client objectives. You'll partner closely with Planning and Analytics teams to generate actionable insights and adjust tactics to improve campaign effectiveness consistently. Engaging with clients, you will align media delivery with their strategic goals while fostering collaboration across internal teams to boost overall performance.

Key Responsibilities:

• Ensure execution aligns with business and campaign objectives

• Make tactical adjustments to enhance campaign effectiveness

• Partner with Analytics to derive actionable insights

• Maintain communication of performance outcomes

• Connect Planning, Analytics, and Activation teams smoothly

Requirements:

• Expertise in performance media optimization and planning

• Understanding of analysis frameworks and KPI tracking

• Advanced data interpretation skills

• Strong campaign management capabilities

• Excellent stakeholder communication skills

Harness your strategic acumen to drive performance excellence at WPP Media.
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