SEM Manager

Company description

Saatchi & Saatchi is an advertising agency with the belief that creativity, data, media and technology should all work together, and we use that to influence human behavior and drive success for clients. S&S is one of the world's largest agency networks with 114 offices and more than 6000 employees globally. Here in our Toronto office we work with some of the country's most valued brands including Toyota, Buckley’s, and Children’s Advil, as well as several under the Mondelez banner (Crispers, Oreo, and Chips Ahoy just to name a few).

We’re an award winning agency in both creativity and effectiveness, so it’s really important for us here to convert that innovation and the great ideas into real tangible business results for the organization.

Saatchi & Saatchi Toronto is looking for a Search Engine Marketing (SEM) Manager to join our team!

• Create, execute, & manage paid search strategies.
• Communicate with clients, attend meetings, and present to clients on a regular basis.
• Translate client’s marketing goals into a successful paid search strategy & manage client expectations.
• Educate paid search team and clients on SEM best practices and strategies.
• Day-to-day supervision of client paid search and analytics programs including strategic approach, recommendations and performance.
• Provide strategic direction on specific initiatives, identifying key messages or value proposition and the best means to communicate it.
• Conduct keyword research, build keyword lists, and analyze search volume and competition to provide campaign recommendations.
• Manage and optimize paid search campaign strategies, including bid optimization, landing page optimization, and search remarketing.
• Create paid search reports, analyzing campaign performance along with strategic recommendations for continual improvement.
• Contribute to paid search and analytics new business pitches.
• Stay current on emerging trends and act as a thought leader, keeping the team updated on changes and best practices.

• 3+ years Search Engine Marketing (SEM) experience, preferably in an agency environment.
• Strong technical SEM background & proven track record in paid search engine optimization.
• Strong background with the following SEM tools:
  Google AdWords, Google Analytics, Search Ads 360, Bing Ads, and more.
• Strong presentation skills, including the ability to communicate complex data in simple terms.
• Strong leadership, organizational and project management skills. Ability to identify growth opportunities.
• Keen eye for detail & excellent organizational skills. Knowledge of web development & JavaScript is an asset.

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.

Transparency matters to us. The salary range for this position is $70k
-75k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Saatchi is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.