Team Lead, Digital Marketing

About Bennett Jones

Bennett Jones is a premier Canadian business law firm with 500 lawyers and business advisors. With deep experience in complex transactions and litigation matters, we serve clients across Canada and internationally.

Team Lead, Digital Marketing

The Team Lead, Digital Marketing is a key leader responsible for defining, executing and continuously optimizing Bennett Jones’ digital marketing initiatives. Reporting to the Director, Marketing, Communications and Digital Channels, the Team Lead partners with internal stakeholders to craft tailored digital strategies that drive client engagement, support business development and enhance brand visibility in both domestic and international markets.

The role demands a strategic thinker with exceptional project‑management skills and a collaborative mindset. The Team Lead spearheads multi‑channel digital campaigns, streamlines processes through automation, leverages advanced analytics, leads and mentors a team of digital marketing professionals, manages technology‑vendor relationships and oversees digital advertising and paid‑media efforts to set the standard for excellence in the legal industry.

Digital Strategy and Execution (40%)

• Strategic Planning:
  Partner with stakeholders to develop bespoke digital marketing strategies that align with firm‑wide objectives and drive measurable engagement while tracking attribution.
• Content, SEO and User Optimization:
  Oversee the addition of digital content to the website—including lawyer bios, practice group pages and campaign landing pages—ensuring adherence to SEO best practices, consistent branding and a user‑centric design.
• Campaign Development and Automation:
  Lead the creation of creative briefs, digital communication plans and project roadmaps for national and local efforts. Identify opportunities to integrate automation tools to streamline workflows and improve the experience for clients and internal stakeholders.
• Social Media Strategy Consultation:
  Consult with the content team and the dedicated social media specialist to set strategic direction for social media initiatives, ensuring alignment with overall digital marketing objectives and optimization for engagement.
• Digital Advertising and Paid Media:
  Develop and manage digital advertising strategies, including social media advertising, to drive measurable results that track to quantifiable conversions and maximize ROI.
• Website and Email Marketing Leadership:
  Direct large‑scale website initiatives (e.g., new page development, redesigns, UX improvements). Oversee the ongoing management of the email marketing/marketing automation platform to support business development while utilizing platform features to maximize engagement.
• Customer Journey Mapping and Personalization:
  Develop detailed customer journey maps across all initiatives to understand client interactions and touchpoints, leveraging these insights to tailor and personalize digital campaigns and content for improved engagement and conversion.

Team Leadership and Digital Operations (30%)

• Team Management and Mentorship:
  Lead and mentor the digital marketing team, setting performance goals, managing workloads and fostering an innovative, high‑performing environment.
• Vendor and Technology Management:
  Manage relationships with technology and marketing vendors, ensuring delivery of high‑quality digital services and solutions that align with strategic objectives.

Analytics, Reporting and Technology Optimization (20%)

• Performance Measurement:
  Define and monitor key performance indicators (KPIs) for various digital initiatives, using advanced analytics to scrutinize campaign effectiveness.
• Data‑Driven Optimization:
  Leverage reporting tools and data insights (including advanced knowledge of Google Analytics GA4 and Power BI) to develop actionable recommendations and continuously iterate on digital strategies to maximize ROI.
• Emerging Trends and Technology:
  Proactively research and integrate emerging digital marketing technologies and trends to keep Bennett Jones at the forefront of innovation.
• Driving Digital Transformation:
  Lead and collaborate on initiatives that identify,…