Senior Manager, SEM & SEO Strategy

# Senior Manager, SEM & SEO StrategyL
301 PC Bank Full TimeseniorCAPosted Yesterday##

Role Overview L
301 PC Bank is hiring a Senior Manager, SEM & SEO Strategy. This is a full-time role in CA. Part of L301 PC Bank's Seo hiring, posted yesterday. Full responsibilities, required qualifications, and the apply link are listed in the description below.## Salary Context Salary is not disclosed in this posting. Market median for Senior-level Seo roles is $116k-$150k (based on 14 comparable listings).

Many employers share specifics during the interview process or after an initial screen.## Resume Keywords to Include Make sure these keywords appear in your resume to improve ATS scoringRAgileSEOSEMGoogle Ads Google Analytics Looker Excel Sign  up free to auto-tailor your resume with all these keywords and get a higher ATS score##

Job Description Referred applicants should not apply directly to this role. All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Location:

500 Lake Shore Boulevard West, Toronto, Ontario, M5V 2V9 When you hire great people, great things can happen. PC Financial offers unprecedented value to Canadians through payment products. We're a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.

Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey. The Senior Manager, SEO & SEM Performance is responsible for driving digital acquisition of PC Financial credit & banking products through cutting edge search campaigns that are powered by data, scaled efficiently through rigorous experimentation and are centered around the customer.

You will leverage your effective storytelling skills to showcase the value of the search journey in driving business results. You will flex your collaborative & strategic leadership style to ensure the flawless planning and execution of a highly matrixed media strategy & team, designed to fundamentally deliver acquisition growth for the business.

What you’ll do:

Lead the team responsible for the development and execution of SEM, and Paid AI strategies and initiatives that drive conversion and acquisition (quality results at accelerated volumes and efficient costs). Two SEM specialists, and one Manager of SEO. Build data-driven and customer focused plans across Paid Search, Performance Max and content opportunities for organic visibility. Be a thought leader in Paid Search & Organic (traditional SERP & AI) strategies and effectively influence these ideas to business stakeholders to gain confidence and alignment.

Work directly with Brand Marketing on Content roadmaps and strategies to boost the visibility of our brand and products in SERP’s and AI Overviews. Collaborate with Digital Platforms on technical SEO implementation. Collaborate with the Acquisition Targeting team to identify opportunities to leverage first-party data for targeting and measurement. Define, measure and report on KPIs that hold SEM investments accountable to desired business outcomes, including the Cost Per Activation & ROI.

Lead the learning and development of emerging Generative and Answer Engine Optimization tactics. Report on the effectiveness of SEM investments to senior stakeholders during weekly, monthly, and quarterly business reviews. Partner with cross functional acquisition strategy teams to plan acquisition targets. Streamline processes to maximize time spent on value-added planning and optimization. Work with finance and contract partners for new vendor on-boarding, and resolution of billing accruals.

What you bring:

Post-secondary degree/diploma in a related field (Business, Marketing, Advertising) Experience in Financial Services (Credit Card and Deposit…