Search and LLM Manager, Unilever

Unilever is a global consumer goods company known for its commitment to sustainability and a diverse portfolio of iconic brands. Unilever's expansive brand lineup includes household names such as Dove, AXE, Olly, Liquid IV, and Hellmann’s. Every day, over 2 billion people around the world rely on our products for their daily needs.

Unilever is seeking a dynamic and seasoned Search and LLM Manager with hands on experience in AEO and GEO combined with a strong foundation in traditional SEO, to lead the organic search strategy across its Personal Care and Beauty portfolio of brands. The Search and LLM Manager will own the development and execution of advanced AEO, GEO and SEO strategies, enabling content to be discovered and cited by answer engines.

This includes structuring content for AI comprehension, optimizing for featured snippets, knowledge panels, and voice search, while leading cross-functional teams and agencies to maximize organic reach.

In this role, you'll play a pivotal role in shaping how consumers discover and engage with our brands through AI-driven search – influencing digital visibility and helping Unilever stay at the forefront of an evolving search landscape.

If you have what it takes, are results oriented, and thrive in performance-driven environments, we’d love to hear from you!

• Own the design and implementation of comprehensive AEO, GEO and SEO strategies, ensuring the optimization of search visibility across search engines, voice, and answer‑based results.
• Lead an interagency team across media, content, and web development to synchronize efforts, deliver on strategy, and elevate performance across KPIs.
• Conduct prompt and keyword research, monitor search trends, and identify high‑impact content opportunities.
• Oversee full content lifecycle optimization, from prompt research and structured content creation to technical schema markup implementation for AI extraction.
• Collaborate with web development agencies to optimize website architecture, metadata, and content for improved search engine visibility and user experience.
• Oversee both on‑page and off‑page SEO, including technical audits, building authority, schema markup, and performance monitoring.
• Track and report on KPIs specific to AEO/GEO performance: featured snippet acquisition, voice search visibility, zero‑click engagement, and brand authority recognition.
• Stay current with emerging AEO/GEO technologies, voice search trends, large language model outputs, and generative AI capabilities to continually evolve strategies.
• Align SEO and AEO/GEO roadmaps with wider marketing initiatives, including paid media, social campaigns, and content strategies, ensuring cross‑channel synergies.

• 5+ years of advanced SEO experience, with AEO/GEO implementation and direct answer content optimization.
• Strong leadership skills and proven experience leading multiple media/content agencies or cross‑functional teams in delivering measurable SEO and AEO/GEO outcomes.
• Ability to complement deep technical expertise with a clear understanding of business impact; translating search performance into tangible outcomes for brand growth and consumer engagement.
• Demonstrated passion for content and marketing, with a consumer‑first mindset that ensures content strategies are crafted to resonate with audience needs and foster meaningful brand engagement.
• Familiarity with SEO and AEO analytics tools such as Google Search Console, Profound, Semrush, Ahrefs, Screaming Frog, and specialized AEO/voice search monitoring tools.
• Extensive knowledge of search engine algorithms, ranking factors, featured snippet dynamics, and AI‑powered answer extraction.
• Strong analytical skills with a focus on interpreting AEO/GEO specific metrics and user engagement for optimization.
• Leadership and project management capabilities to guide internal teams and external agencies in complex multi‑channel campaigns.
• Certifications in SEO, AEO, GEO Google Analytics, or AI content optimization programs.

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

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