Senior SEM and SEO Manager

Position: Senior SEM and SEO Manager at PC Financial
Drive digital acquisition for PC Financial as a Senior Manager of SEM and SEO. This pivotal role utilizes data-driven strategies to enhance credit and banking product visibility.
Join a proactive team in Toronto, Ontario, focused on developing and executing paid search initiatives. You will lead a diverse group, including SEM specialists and an SEO manager, to optimize conversion and acquisition. Your expertise in digital media will influence content strategies and ensure effective technical SEO implementation for elevated brand visibility.

Key Responsibilities:

• Lead development and execution of SEM and Paid AI strategies

• Build customer-focused plans for Paid Search and Performance Max

• Collaborate with Brand Marketing on content strategy

• Report and measure SEM KPIs to stakeholders

• Oversee emerging Generative and Answer Engine tactics
Requirements:

• 7+ years in SEM & SEO with 2-3 years managing a team

• Experience in Financial Services is an asset

• Proficient with tools like Google Analytics and SEMrush

• Strong analytical and critical thinking skills

• Self-directed and proficient in Excel and BI tools
Shape powerful digital acquisition strategies through innovative search campaigns at PC Financial.
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