Senior Product Manager; m​/f​/d

Overview

We are TRADER, a Canadian leader in digital automotive solutions. Our flagship brands — ,
Auto Sync ,
Dealer track Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence.

As part of Auto Scout
24 group , Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.

Learn more at

This role will be within the Auto Sync team.

At Auto Sync , we’re transforming how the automotive industry connects dealers, marketplaces, and consumers. Our software powers digital growth for businesses and creates seamless buying experiences for customers. We’re scaling fast — and looking for experienced product leaders to help shape what’s next.

The Role

We’re hiring a Senior Product Manager to drive initiatives within one of our flagship products, Activix CRM. You’ll set the vision, define the strategy, and lead execution across cross-functional teams — with a particular focus on expanding our products into new markets and segments. This role is highly visible, with direct impact on company priorities and our customers’ success.

You’ll thrive here if you’re an innovative thinker who enjoys working in ambiguity, connecting customer, business, and technical perspectives, and rallying teams around a clear product vision. You bring a hands-on, experimental mindset — including a demonstrated ability to apply AI tools across the different dimensions of your product work, and an excitement to bring innovation to Autosync products.

Location: Toronto or Montreal

• Own the strategy, roadmap, and full lifecycle of a major product area within the Auto Sync portfolio — from discovery through delivery and into long-term health
• Lead the expansion of a product into new markets and customer segments — evaluating the distinct needs of those segments, validating hypotheses through structured discovery, and building a consistent strategy and roadmap that serves stakeholders across those markets
• Bring an experimental, AI-first approach to how you work — actively applying AI tools to accelerate research, story refinement, prototyping, and discovery workflows
• Work confidently within an agile environment, leading large-scale discovery, complex rollout planning, and iterative delivery — with a clear sense of accountability for outcomes at every stage
• Write high-quality product stories, acceptance criteria, and technical context that enables engineering teams to move confidently and quickly — and show up as a trusted thought partner in technical conversations
• Execute end-to-end on key initiatives with full ownership: cross-functional alignment, stakeholder communication, and tracking outcomes after launch — proactively surfacing risks and opportunities before they become blockers
• Lead roadmap planning, prioritization, and alignment across the business — including navigating ambiguity and making the call when data is incomplete
• Learn our customers deeply and serve as their advocate, ensuring what we build solves real problems and earns adoption across diverse markets and segments
• Partner with design, engineering, data, sales, and marketing to deliver measurable outcomes — operating as the connective tissue between teams
• Exemplify great product practices — clear thinking, rigorous discovery, transparent communication — and collaborate actively to continuously strengthen the team
• Clearly communicate product vision, strategy, and impact to executives and partners — simplifying complexity without losing substance

What you'll bring

• 5+ years of product management experience in B2B SaaS, digital platforms, or multi-product environments — with a track record of end-to-end ownership
• Experience working across more than one product organization, bringing a breadth of perspective on what great product teams look like in practice
• Demonstrated capability applying AI tools across your product work — research, prototyping, story writing, prioritization, or workflow acceleration; you’re an innovative experimenter, not just a user
• Experience leading or contributing to market or segment expansion — evaluating new customer contexts, shaping strategy for new audiences, and…