Digital Marketing Manager

We’re building a team that shows up each day ready to learn, willing to experiment, and driven to deliver innovative software and services that make our customers indispensable.

Digital Marketing Manager – hybrid capacity (6–8 days per month, every Wednesday and every other Thursday) from Toronto, Atlanta, or Chicago. You will own Applied Systems’ review site presence, manage community content channels, and support SEO/AEO and paid media programs across all brands. You will report to the VP of Digital Marketing and drive online visibility, authority, and research, reporting, and execution support for the Search teams.

• Own review site strategy and presence across G2, Capterra, and similar platforms for Applied Systems, EZLynx, and Ivans, including profiles, taxonomy, content optimization, and SEO best practices.
• Lead G2 strategy across brands, driving category positioning, competitive performance, buyer intent integration, and pipeline impact; oversee paid programs, budgets, and optimization.
• Monitor review sentiment and performance, manage response workflows with Product Marketing and Customer Success, and report on volume, ratings, traffic, leads, and ROI.

• Build and manage Applied Systems’ presence on Reddit and Wikipedia, ensuring policy-compliant, well-sourced content that supports brand authority, AEO, and AI citation goals.
• Monitor brand and competitor conversations across communities and surface insights to Product Marketing and Customer Success; pilot additional emerging channels aligned to organic growth.

• Support SEO/AEO efforts through keyword research, content briefs, competitive analysis, and tracking competitor visibility across AI search platforms and review ecosystems.

• Provide execution, reporting, and governance support for Paid Media programs, including UTM management, conversion tracking QA, attribution hygiene, and channel research.

• 3+ years in digital marketing with hands‑on experience across SEO, paid search, and/or review site management; B2B SaaS preferred.
• Experience managing review platforms (G2, Capterra, etc.), including profiles, paid programs, and performance measurement.
• Experience supporting multi‑brand or portfolio marketing organizations.
• Strong cross-functional experience, coordinating across multiple stakeholders and parallel work streams.
• Proficiency with GA4, Google Search Console, Google Ads, and Semrush.
• Strong analytical skills with the ability to turn multi‑source data into clear, actionable insights.
• Familiarity with AI‑powered search engines (ChatGPT, Claude, Perplexity, Gemini) and AEO concepts a plus.
• Fluency using AI tools to improve productivity and analytical workflows.

• Hybrid capacity (6–8 days a month, every Wednesday and every other Thursday) from Toronto, Atlanta, or Chicago.

• Medical, Dental, and Vision Coverage
• Holiday and Vacation Time
• Health & Wellness Days
• A Bonus Day for Your Birthday

Our targeted starting base salary in the United States for this position ranges from $75,000 – $85,000 USD, plus potential bonus and commission opportunities.

Applied Systems is proud to be an Equal Employment Opportunity Employer. Diversity and Inclusion is a business imperative and is a part of building our brand and reputation. We do not discriminate, and we are committed to recruiting, developing, retaining, and promoting regardless of race, religion, color, national origin, sexual orientation, gender identity, disability, age, veteran status, and other protected status as required by applicable law.