Senior Web Strategist

About the role

Senior Web Strategist (IC3) will own the strategy and execution of Clio’s global web presence across multiple regions, driving a consistent brand story while enabling local relevance that converts.

• Lead Website Strategy (Multi‑Region) – strategy and execution of GTM campaigns across the US, Canada, UK, and Australia, balancing a unified global narrative with locally relevant messaging, offers, and audience segmentation.
• Drive end‑to‑end planning and execution for high‑impact initiatives such as microsites, website sections, and campaign landing pages, collaborating cross‑functionally with Design, Dev, Growth, Content, CRO, and PMM teams.
• Serve as a strategic partner to regional Demand Generation Managers to ensure web properties are built to convert and meet performance goals.
• Monitor market trends and competitive benchmarks to keep strategy innovative and effective.
• Partner with the CRO Manager to develop and prioritize test hypotheses, execute iterative experiments, and synthesize findings into actionable web strategy improvements.
• Lead website audits across regional properties, identifying UX, UI, and messaging opportunities with supporting data and clear business rationale.
• Help build a strong test‑and‑learn culture across the web team.
• Partner with the SEO agency and in‑house SEO/Content team to execute technical SEO across all regions and embed best practices in every project.
• Define and own regional web KPIs, delivering actionable reporting to leadership and stakeholders using Google Analytics, Amplitude, and Looker.
• Track trends, surface anomalies, and drive proactive optimization initiatives.

• 6+ years of experience in web strategy, growth marketing, or demand generation, ideally in SaaS or B2B environments.
• Demonstrated ability to lead multi‑region or global web programs end‑to‑end, from brief to measurable outcome.
• Strong analytical skills with hands‑on experience in Amplitude, Google Analytics, or equivalent tools.
• Experience with CRO methodologies, A/B testing platforms, and experimentation best practices.
• Solid understanding of SEO fundamentals and how they interact with web strategy.
• Excellent communication and stakeholder management skills; proven ability to influence cross‑functional teams without direct authority.
• Comfort making decisions with imperfect information in a fast‑moving environment.
• Knowledge of web tracking, attribution, and compliance considerations (cookie consent, GDPR).
• Bonus:
  Experience in B2B SaaS (especially SMB‑focused), legal industry knowledge, familiarity with Amplitude Analytics, Dream Data, Looker, heat‑mapping tools (Mouseflow, Hotjar, Crazy Egg) and testing platforms (Optimizely, VWO), and a self‑serve sales‑led SaaS background.

Competitive and equitable salary ranging from $109,700 to $129,000 CAD, with additional bands for other regions based on local currency. Benefits include comprehensive health, dental, and vision insurance; a hybrid work environment with expectations for local offices; flexible time off with an encouraged 20 days per year; a $2,000 annual counseling benefit; RRSP matching and RESP contribution; and a recognition program with special acknowledgement at 3, 5, 7, and 10 years.

Clio is dedicated to diversity, equity, inclusion, and belonging. We encourage candidates from all backgrounds to apply and provide accessibility accommodations during the recruitment process.