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Digital Marketing Leader at Applied
Job Description & How to Apply Below
Applied is searching for a Senior Lead Digital Marketing Manager to guide its dynamic Digital Marketing team. In this prominent position, you will refine full-funnel paid media strategies, concentrating on B2B environments.
Your role will involve addressing intricate measurement challenges while making investment decisions that elevate MQL quality successfully.
Key Responsibilities:
• Own full-funnel paid media strategy and budgets
• Optimize high-intent search programs in Google Ads
• Execute audience-based paid social and retargeting campaigns
• Launch awareness programs on CTV and video platforms
• Develop unified multi-funnel KPIs and dashboards
Requirements:
• 10+ years in digital marketing, 7+ in paid media
• Expertise in Google Ads and Microsoft Advertising
• Solid analytical skills with GA4 and Excel
• Proven ability to meet MQL and ROAS targets
• Effective cross-functional communication skills
Bring your strategic insight and analytics expertise to Applied's digital marketing team.
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