Digital Marketing Leader at Applied

Step up your career as a Digital Marketing Leader with Applied, available in a hybrid model from Toronto or Atlanta. Drive innovative PPC and social media strategies to enhance brand visibility and impact.

Applied is searching for a Senior Lead Digital Marketing Manager to guide its dynamic Digital Marketing team. In this prominent position, you will refine full-funnel paid media strategies, concentrating on B2B environments.

Your role will involve addressing intricate measurement challenges while making investment decisions that elevate MQL quality successfully.

Key Responsibilities:

• Own full-funnel paid media strategy and budgets

• Optimize high-intent search programs in Google Ads

• Execute audience-based paid social and retargeting campaigns

• Launch awareness programs on CTV and video platforms

• Develop unified multi-funnel KPIs and dashboards

Requirements:

• 10+ years in digital marketing, 7+ in paid media

• Expertise in Google Ads and Microsoft Advertising

• Solid analytical skills with GA4 and Excel

• Proven ability to meet MQL and ROAS targets

• Effective cross-functional communication skills

Bring your strategic insight and analytics expertise to Applied's digital marketing team.
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