Digital Acquisition Manager - SEM​/SEO

Position: PC Financial Digital Acquisition Manager - SEM/SEO
Lead comprehensive digital acquisition efforts at PC Financial as the Senior Manager for SEM and SEO. This role focuses on strategic storytelling to improve campaign performance and customer engagement.

Based in Toronto, Ontario, you will manage a talented team, driving strategies that balance robust data insights with execution. Collaborate closely with marketing and digital platforms to enhance brand visibility and optimize search results across diverse channels. Your leadership will ensure alignment between SEM investments and business outcomes.

Key Responsibilities:

• Direct SEM and Paid AI initiatives for optimized customer acquisition

• Develop data-driven plans across Paid Search

• Influence content marketing strategies and technical SEO

• Monitor and report KPIs related to SEM performance

• Implement innovative Generative and Answer Engine tactics

Requirements:

• Over 7 years in SEM & SEO; team leadership experience essential

• Financial Services experience preferred

• Familiarity with SEO tools and buying platforms

• Strong Excel skills and reporting automation

• Analytical thinker capable of deriving strategic insights

Utilize your expertise in search strategies to enhance the digital presence of PC Financial.
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