Manager of Digital Content Strategy

Join AIR MILES as a Manager of Digital Content Strategy to enhance customer engagement through targeted communications. Your expertise in content management systems will be crucial to supporting BMO’s digital platforms.
This role leverages your strong background in digital communications, requiring 4-6 years of experience and a focus on optimizing user experiences. You will partner with content creators, analysts, and designers to ensure alignment with brand standards. Your leadership will build interdependent teams dedicated to achieving high stakeholder value while supporting diversity and inclusion initiatives.

Key Responsibilities:

• Oversee digital content creation and management processes

• Collaborate with stakeholders on content alignment

• Analyze trends to inform strategic content decisions

• Develop and execute change management plans

• Review functional specifications for content solutions
Requirements:

• 4-6 years in digital messaging or related fields

• Hands-on experience with Adobe Campaign Classic

• Knowledge of data segmentation strategies

• Ability to coach and enhance team performance

• Skilled in visual and interaction design principles
Lead content strategies and drive impactful communication efforts at AIR MILES.
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