Digital Marketing Specialist at RBC

Elevate RBC's digital presence as a Digital Marketing Specialist. Focus on AEO/SEO strategies and content excellence to enhance organic reach and client engagement.
Join RBC's Digital Marketing team to improve the bank's visibility and online engagement. This position demands excellent organizational skills, technical SEO know-how, and a collaborative mindset. Candidates will excel in developing content strategies that leverage data-driven insights and ensure seamless execution across multiple projects.

Key Responsibilities:

• Contribute to AEO/SEO strategies for improved visibility

• Own a long-form content calendar throughout its lifecycle

• Conduct keyword research and competitive analyses

• Audit website health and technical SEO performance

• Optimize landing pages and metadata for search performance
Requirements:

• 3+ years in AEO/SEO or digital marketing

• Proven hands-on SEO best practices experience

• Strong organizational skills and attention to detail

• Proficiency in Google Search Console and SEMrush

• Ability to interpret data and present findings clearly
Drive RBC's digital strategy and make an impact with your SEO expertise.
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