Senior Audience Strategist

Position: Senior Audience Strategist at Thomson Reuters
Join Thomson Reuters as a Senior Customer Audience Strategist, focusing on the Legal Accelerator. Utilize audience intelligence for impactful marketing strategies in the legal sector.
This senior role emphasizes the importance of audience data in shaping marketing initiatives at Thomson Reuters. You will be responsible for leveraging audience insights to inform and optimize legal marketing strategies. Collaborate with diverse stakeholders and manage data inquiries to enhance decision-making.

Key Responsibilities:

• Lead audience intelligence initiatives for the Legal Accelerator

• Design effective audience segmentation strategies

• Assess audience reach and sizing for campaigns

• Recommend data types for precise targeting

• Represent CDP capabilities in key strategic meetings
Requirements:

• 5+ years in marketing data or operations roles

• Expertise in B2B audience segmentation strategies

• Familiarity with customer data platforms and Treasure Data

• Working knowledge of SQL and marketing technologies

• Understanding of GDPR and related regulations
Drive effective marketing strategies through data and insights at Thomson Reuters in the legal industry.
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