Analytics and Tagging Implementation Expert

Transform digital marketing measurement as an Analytics and Tagging Implementation Specialist. Spearhead tag management solutions across Adobe Launch and Google Tag Manager.
In this role, you will bring your extensive experience in marketing analytics to advance the data collection layer across platforms. Your expertise in Adobe and advanced tagging frameworks will ensure accurate measurement and compliance. Collaborating with teams across Marketing and IT, you’ll enhance implementation strategies to drive analytics effectiveness and user privacy management.

Key Responsibilities:

• Lead implementation of comprehensive marketing tagging frameworks

• Ensure accurate audience measurements through optimized tags

• Support migration to Adobe Web SDK for enhanced analytics

• Collaborate on advanced server-side tagging initiatives

• Enforce strong data governance and compliance practices
Requirements:

• 10+ years in marketing analytics and tag implementation

• Expertise with Adobe Launch and Google Tag Manager

• 8+ years in configuring web/mobile analytics solutions

• Experience with Adobe Experience Platform and Conversion APIs

• Strong communication skills to engage with diverse stakeholders
Utilize your analytical prowess and technical skills to elevate marketing measurement and ensure strategic compliance in a rapidly changing digital landscape.
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