Manager, Acquisition

Questrade Financial Group (QFG) is a Canadian financial technology company offering investment, mortgage, and real estate solutions.

Manager, Growth Acquisition (Contract). You will build and scale Flexiti’s customer acquisition engine to drive high-value growth across all touchpoints, including digital media, merchant platforms, and in-store materials. This is a 20‑month contract position.

• Design and implement full‑funnel growth strategies across paid search, social media, referrals, , and in‑store channels.
• Develop acquisition strategies for merchant online platforms, ensuring Flexiti is prominently featured throughout the partner’s digital journey.
• Lead the strategy for in‑store acquisition materials such as POS signage, collateral, and QR‑code applications.
• Collaborate with internal teams and external agencies to produce best‑in‑class creative assets.
• Manage the end‑to‑end lifecycle of media campaigns, balancing brand building and lead acquisition to meet business KPIs.
• Own the performance marketing tool stack (Google Ads, Meta Ads Manager, GA4) and ensure platform health and data integrity.
• Develop and maintain campaign‑level reporting dashboards, translating data into actionable insights for leadership.
• Identify high‑priority audience segments and develop data‑backed targeting strategies.
• Lead strategic media budget planning, forecasting, and real‑time allocation adjustments.
• Support tagging specifications and measurement frameworks for both digital and offline channels.
• Monitor competitive landscape within BNPL and consumer financing to identify emerging trends.
• Oversee  to optimize user experience and conversion rates.
• Coordinate with Analytics, Product, and Account Management teams to align acquisition goals with business objectives.
• Lead end‑to‑end delivery of acquisition initiatives, managing project timelines and stakeholder communications.
• Maintain and grow relationships with external media and creative partners.

• 5+ years of experience in digital media, platform planning, and buying with a proven track record of measurable growth.
• Advanced background in marketing strategy and data analytics (Google Analytics, Amplitude).
• Deep understanding of channel attribution models and ROI/LTV optimization.
• Exceptional interpersonal and communication skills for navigating cross‑functional challenges.
• Reliable self‑starter with high attention to detail and ownership of multi‑channel projects.
• Curiosity for emerging digital trends and drive to continually improve strategies.

• Experience in financial services or retail/e‑commerce partner marketing.
• Familiarity with Microsoft Ads, Reddit Ads, Tik Tok Ads, or DV360.
• Technical skills in tagging and troubleshooting (Ad Ops).

• Base salary range: $110,000 - $125,000.
• Benefits and bonus program for permanent roles; compensation commensurate with experience.

• Health & wellbeing resources and programs.
• Paid vacation, personal, and sick days.
• Competitive compensation and benefits packages.
• Hybrid work environment with at least 3 days in office.
• Career growth and development opportunities.
• Opportunities to contribute to community causes.
• Diverse and inclusive team environment.

We are committed to fostering a diverse, inclusive, and accessible work environment. Candidates requiring accommodation during the recruitment/selection process will be supported.