Manager, Digital Marketing

Are you passionate about helping people live their healthiest lives? Do you thrive in a dynamic, supportive environment where your contributions truly matter? If so, Medcan is the place for you!

This job posting is for a current vacancy.

We’re seeking a data-driven, analytical and curious Manager, Digital Marketing Performance to drive efficient, measurable growth across Medcan’s acquisition funnel and website experience. A core component of the role is understanding how channel, spend, product mix, website traffic, and on-site behaviour impact performance to actively shape demand and conversion strategies that optimize acquisition growth and economics.

This role is accountable for owning paid digital performance and leading the diagnosis and optimization of conversion across the full funnel, from first touch through to booking. It also includes oversight of Medcan’s website performance, including monitoring traffic trends, improving on-site performance, leading landing page testing, and managing technical SEO priorities in partnership with the appropriate teams.

• Own paid digital performance strategy across channels, including search, social, display, and emerging platforms.
• Translate business priorities into channel strategies, budget allocation, and media plans across B2B and B2C segments.
• Align investment to product, audience, and business priorities to drive efficient growth and the desired mix of services.

• Own measurement and performance analysis across the digital funnel, from initial engagement through to booking.
• Identify conversion trends, performance gaps, and growth opportunities by product, marketing channel, sales channel, and audience segment.
• Diagnose the drivers of performance, including traffic quality, messaging, user experience, lead quality, product mix, and sales follow-up.
• Develop and prioritize actions to improve lead quality, funnel progression, conversion rates, and booking value.
• Define data and measurement requirements needed for deeper analysis, and partner cross-functionally to ensure the right tracking and inputs are in place.

• Oversee Medcan’s website performance by monitoring traffic trends, on-site engagement, and conversion behaviour across key journeys and landing pages.
• Identify opportunities to improve on-site performance, including content flow, user experience, booking pathways, and conversion-focused page enhancements.
• Lead landing page testing in partnership with internal and external teams to improve conversion rates and user experience.
• Own technical SEO oversight, including identifying issues, prioritizing improvements, and partnering with the appropriate teams to strengthen site health and organic performance.

• Partner closely with Sales, Product, and other cross-functional stakeholders to understand demand, lead quality, and conversion performance by product line.
• Create clear feedback loops that connect marketing performance, sales outcomes, and product positioning to improve growth efficiency.
• Own the relationship with Medcan’s agency partner, ensuring recommendations, execution, and reporting align to business priorities and performance goals.
• Lead a disciplined testing roadmap across campaigns, audiences, creative, offers, and landing pages in partnership with internal and external teams.

• Own reporting across the funnel, including CAC, CPL, ROAS, conversion by stage, revenue contribution, and performance by product, segment, and channel.
• Lead regular performance reviews and provide actionable updates to leadership on trends, risks, opportunities, and recommended actions.
• Translate data into clear insights and priorities that improve growth efficiency, conversion performance, and business impact.

• Lead and coach a direct report who supports performance analysis, reporting, testing coordination, and day-to-day execution across paid media and website optimization initiatives.
• Set clear priorities, provide ongoing direction…