B2B Marketing Operations Analyst

Position: Mastercard B2B Marketing Operations Analyst
Seize a challenging role as a Senior Analyst in B2B Marketing Operations at Mastercard in Toronto, Canada. Focus on enhancing digital marketing efficiency through data management and campaign execution.
You will play a key role in executing marketing campaigns and managing lead data within a fast-paced environment. This position requires collaboration with various teams and effective utilization of Mar Tech tools like Salesforce. Your attention to detail and analytical skills will contribute to reporting actionable insights to optimize marketing performance.

Key Responsibilities:

• Oversee lead list uploads and data imports

• Support cross-channel campaign execution

• Act as a Mar Tech power user across platforms

• Develop lead management dashboards and reports

• Analyze and recommend improvements to funnel performance
Requirements:

• Several years of experience in B2B marketing roles

• Bachelor's or master’s in marketing, analytics, or related field

• Proficiency in Marketing Automation and CRM tools

• Strong analytical and organizational skills

• Ability to manage multiple projects efficiently
Enhance Mastercard's B2B marketing initiatives through effective campaign execution and lead management expertise.
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