Digital Marketing Lead

Position: Bennett Jones Digital Marketing Lead
Take the lead on digital marketing at Bennett Jones in this crucial Team Lead role based in Toronto/Calgary. Focus on strategic marketing operations and team mentorship to drive engagement.
As the Digital Marketing Team Lead, you are responsible for defining and executing marketing strategies that support the firm’s growth and visibility. You will collaborate with stakeholders, manage digital campaigns across various channels, and lead a team committed to excellence. Your project management skills and deep understanding of analytics will be key in assessing campaign success and continuously optimizing strategies.

Key Responsibilities:

• Define and implement metrics-driven digital marketing strategies

• Enhance website content while ensuring SEO best practices

• Streamline digital campaign processes through automation

• Lead the analysis of performance metrics and KPIs

• Manage vendor relationships for superior service delivery
Requirements:

• Minimum 5 years of digital marketing experience

• Post-secondary education in Marketing or similar

• Proven track record of mentoring teams

• Expertise in analytics platforms like GA and Power BI

• Strong project management and communication skills
Drive innovative digital marketing initiatives that position Bennett Jones at the forefront of the legal industry.
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