Digital Optimization Lead

Elevate H&M’s digital landscape as the Digital Optimization Lead at our Toronto Support Office.

Your role is crucial in enhancing e-commerce strategies and optimizing the customer experience.

This role reports to the Commercial Manager and requires effective leadership and communication skills. Responsibilities include translating QCP into actionable strategies, guiding E-com Leads, and analyzing digital performance data. You will foster collaboration across teams to refine the online shopping journey and drive profitability.

Key Responsibilities:

• Translate QCP into effective daily site activities

• Optimize digital customer interaction strategies

• Analyze sales performance and web analytics

• Implement post-purchase strategies and enhancements

• Provide insights for continuous digital improvement

Requirements:

• Bachelor’s degree in Marketing or Economics

• 3–4 years of experience in eCommerce

• Strong understanding of digital and commercial dynamics

• Proven analytical and planning abilities

• Experience influencing cross-functional teams

Join H&M to redefine the digital shopping experience through strategic planning and data-driven insights.
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