Senior Lead Digital Marketing Manager Hybrid

Job in Toronto, Ontario, C6A, Canada

Listing for: Applied Systems

Full Time position
Listed on 2026-06-19

Job specializations:

IT/Tech
Digital Marketing, Social Media Marketing, SEO

Salary/Wage Range or Industry Benchmark: 100000 - 125000 CAD Yearly CAD 100000.00 125000.00 YEAR

Position: Senior Lead Digital Marketing Manager Hybrid )

Enhance your expertise as a Senior Lead Digital Marketing Manager at Applied, hybrid from Toronto or Atlanta. Drive impactful PPC and social media strategies to elevate brand visibility. Applied seeks an experienced marketing leader to steer its Digital Marketing team.

This senior role focuses on evolving full-funnel paid media strategies within B2B settings, emphasizing PPC and social platforms. You'll tackle complex measurement issues while leading investment decisions to improve MQL quality effectively.

Key Responsibilities

Own full-funnel paid media strategy and budgets
Optimize high-intent search programs in Google Ads
Execute audience-based paid social and retargeting campaigns
Launch awareness programs on CTV and video platforms
Develop unified multi-funnel KPIs and dashboards

Requirements

10+ years in digital marketing, 7+ in paid media
Expertise in Google Ads and Microsoft Advertising
Solid analytical skills with GA4 and Excel
Proven ability to meet MQL and ROAS targets
Effective cross‑functional communication skills

Contribute your strategic vision and technical excellence to Applied’s digital marketing initiatives.

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