Senior Technical Analyst Digitial Marketing at Manulife

Elevate your career as a Senior Technical Analyst specializing in digital marketing s hybrid role focuses on analytics tools, Adobe integration, and optimizing tagging methodologies.

As a Senior Technical Analyst, you'll support the implementation and maintenance of digital analytics tools for the Manulife US segment. Collaborate with digital channel owners and IT teams to ensure accurate tracking of marketing technology. Your expertise in analytics technology and digital measurement will be key in advancing our capabilities.

Key Responsibilities:

• Implement and maintain digital analytics tools and Adobe technologies

• Collaborate on tagging and tracking for user interactions

• Partner with IT to validate deployments and enhance processes

• Establish standardized tagging methodologies and best practices

• Optimize analytics implementations for accuracy and integrity

Requirements:

• Bachelor’s degree in engineering or IT-related field

• 5+ years in analytics, tagging, and AEM implementation

• Proficiency in JavaScript, HTML, and CSS

• Experience with Adobe Launch and analytics architectures

• Understanding of Customer Data Platforms (CDP)

Become a vital player in advancing digital analytics strategies at Manulife.
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