Technical Analyst

Campaign/Technical Analyst

Location: Toronto, ON
Duration: 12+ months
Client: Bank of Montreal
Job : JP1128
Pay Range: C $35 to C $40

The role involves working with marketing databases and building and automating complex direct marketing campaigns that drive the business forward. The position requires implementing campaign data requirements, developing technical specifications, and producing and quality-testing campaign data files. This fast-paced environment demands strong communication and project management skills.

• Minimum 3 years of campaign or database marketing experience
• Working knowledge of customer relationship management, campaign design, and development
• Solid and proven background in business process improvement
• Experience in data analytics and executing direct marketing campaigns
• High level of proficiency in SAS, SQL, Unica Campaign or equivalent
• Prior work experience at client or in client's Industry

• In-depth analytical and problem-solving skills
• Possess excellent interpersonal skills, and have proven written and verbal communication skills

• Develop and execute direct to consumer campaigns
• Prepare customer lists with campaign management toolset
• Identify issues and make recommendations for campaign improvement
• Manage project timelines and key deliverable dates
• Conduct campaign technical audits and review data output to ensure accuracy