Email Campaign Specialist

Transform email marketing at TD Securities as a Marketing Technology Specialist in Toronto, Ontario. Leverage your expertise in Salesforce Marketing Cloud to optimize customer engagement strategies.

In this impactful role on the Digital Experience team, you will oversee the execution and deployment of email campaigns. Key tasks include crafting email templates, managing workflows, and ensuring compliance with regulations such as CAN-SPAM. Your technical proficiency with Salesforce Marketing Cloud and Pardot will help deliver compelling omni-channel experiences to enhance customer interaction.

Key Responsibilities:

• Set up and execute email campaign tools and segmentation

• Build and validate automated workflows for email marketing

• Maintain and optimize existing automated campaigns for effectiveness

• Ensure compliance with Canadian and U.S. email regulations

• Perform QA and troubleshoot email performance issues

Requirements:

• 5+ years of relevant experience in marketing technology

• 3+ years of experience with Salesforce Marketing Cloud/Pardot

• Solid knowledge of email development using HTML/CSS/JS

• Understanding of marketing automation best practices

• Detail-oriented and process-driven approach

Bring your marketing technology skills to drive engagement and transformation at TD Securities.
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