Conversion Optimization Manager

Requirements

• 4+ years of hands‑on CRO experience – you can own a program independently from day one
• Direct experience with Amplitude Experiment and Amplitude Analytics (required)
• Familiarity with Segment (Twilio CDP) for behavioral audience building and targeting
• Strong analytical fluency: funnel analysis, CVR diagnosis, and test result interpretation
• Experience with Google Tag Manager, GA4, and Salesforce reporting
• Comfortable working cross‑functionally with web, design, and demand generation teams
• Clear, concise communicator – you lead with insight and action, not detail
• B2B SaaS or fintech experience preferred; ability to understand a complex buying journey is essential

• We’re looking for an experienced CRO contractor to maintain the momentum of our established experimentation program
• This is a hands‑on execution role – the strategy, infrastructure, and reporting frameworks are in place
• You’ll own day‑to‑day program operations, keep the test roadmap moving, and ensure conversion performance across our key web surfaces stays on track
• The ideal candidate is a CRO practitioner who can onboard fast, work independently, and hand back a healthy, well‑documented program at the end of the engagement
• Full‑time, fixed‑term 6‑month contract
• Execute against the existing A/B test roadmap using Amplitude Experiment: launching, monitoring, and analysing tests with minimal ramp time
• Maintain test backlog prioritisation based on CVR impact and traffic volume
• Ensure statistical rigor: sample sizing, significance thresholds, and clean result interpretation
• Document all test results, learnings, and winning variants for program continuity
• Support high‑visibility web launches with testing validation and pre/post‑conversion analysis
• Collaborate with agency and internal stakeholders
• Own weekly and monthly CVR reporting by channel (paid, organic, direct) using Amplitude and Hockeystack dashboards
• Flag funnel anomalies and conversion drops proactively – diagnose root cause and recommend corrective action
• Implement quick‑win, non‑test CVR improvements (copy updates, UX fixes, form optimisations) as needed
• Maintain reporting cadence and stakeholder visibility throughout the engagement
• Leverage existing Segment (Twilio CDP) audience segments for on‑site personalisation and support development of playbooks
• Collaborate with Demand Generation to ensure PPC landing pages are aligned with campaign messaging and audience targeting
• Support high‑intent page and GTM testing and validation across the business
• Support any intent‑based targeting initiatives in flight during the contract period
• Serve as the day‑to‑day CRO point of contact for Web Dev, Design, Demand Generation, Product, and Marketing Ops
• Partner with Marketing Ops to maintain Salesforce attribution integrity for web‑influenced pipeline
• Communicate test status, CVR performance, and key findings clearly and concisely to marketing leadership
• Maintain thorough documentation of all active tests, decisions, and program status throughout the engagement
• Deliver a clean end‑of‑contract handoff: test history, roadmap status, personalisation playbooks, and open items

• Experimentation & Analytics:
  Amplitude Experiment + Amplitude Analytics
• CDP & Behavioural Data:
  Segment (Twilio)
• CRM & Attribution:
  Salesforce
• Tag Management:
  Google Tag Manager
• Marketing Automation:
  Marketo
• ABM & Intent: 6
  
  Sense
• Reporting:
  Looker, GA4