Sr. Manager, Global CRM Strategy

Location:

Toronto | Address: 100 Queens Quay East, Toronto, Ontario M5E 1V3 Canada

Job Title:

Sr. Manager, Global CRM Strategy

At Canada Goose, we are evolving how we build meaningful, long‑term relationships with our customers. We are seeking a Sr. Manager, Global CRM Strategy to lead our transition from campaign‑led marketing to a more precise, lifecycle‑driven engagement model. Based in our Toronto headquarters, this role is the architect of our global CRM vision—responsible for designing how we engage customers across every stage of their journey.

• CRM Strategy & Roadmap – Own and evolve the global CRM and customer strategy, defining how Canada Goose engages customers across acquisition, onboarding, growth, retention, and reactivation. Establish a clear, forward‑looking roadmap aligned to business priorities and regional needs. Own the end‑to‑end CRM strategy. Define how we acquire and engage customers across their entire lifecycle, ensuring every touchpoint feels premium and personalized.
• Customer Journey Design & Orchestration – Leverage customer insights to architect end‑to‑end lifecycle journeys that move beyond campaigns to always‑on, behaviorally driven engagement. Define journey logic, triggers and sequencing across channels, ensuring a consistent and premium customer experience.
• Segmentation & Personalization Strategy – Develop and operationalize advanced segmentation frameworks (behavioral, RFM, value‑based). Establish “Next Best Action” strategies that enable relevant, timely and personalized engagement at scale.
• Cross‑Functional Leadership – Act as the strategic connector across Analytics, Clienteling, Regional CRM and channel teams. Translate business objectives and customer insights into clear, actionable briefs for execution. Ensure alignment, prioritization and consistency across all CRM initiatives globally.
• Performance & Measurement – Partner with Analytics to define success metrics focused on incrementality, LTV and retention. Champion a test‑and‑learn culture, including A/B testing, holdouts and continuous optimization.

• 7+ years of experience in CRM Strategy, Lifecycle Marketing or Customer Growth within a global retail, luxury, premium or hospitality environment.
• Strategic & Systems‑Oriented: Think beyond campaigns, designing scalable lifecycle strategies and interconnected customer journeys.
• Customer‑First: Understand how to balance personalization with brand integrity, delivering experiences that feel relevant without being excessive.
• Data‑Driven: Comfortable working with complex datasets and translating insights into clear strategic direction.
• Cross‑Functional Influencer: Thrive in a matrixed, global environment—aligning stakeholders and driving clarity across teams.
• Execution Focused: Understand channel capabilities and Mar Tech ecosystems, ensuring strategy translates effectively into execution.

• A company built on Canadian roots and heritage.
• Your work is recognized with a comprehensive and competitive Total Rewards Program.
• Opportunities for career growth through numerous internal and external programs.
• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards.
• Be a part of CG Gives – donation matching and paid volunteer time.
• Access to tools and resources to support physical and mental health.
• Inspiring leaders and colleagues who will lift you up and help you grow.
• Salary Range: $ – $ / year.

About the salary range:
We’re committed to being open and fair about pay. The range provided is intended as a guideline and does not represent a guaranteed offer. When we make an offer, we consider the responsibilities of the position, market data and internal equity to ensure consistency across our team. Your actual offer will depend on your experience, skills and alignment with the role.

Vacancy status:
This posting represents an active vacancy for which we are currently hiring.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require interview accommodation, please e‑mail us at

We embrace diversity in all its forms and strive to remove barriers to create an inclusive culture and equitable workplace where everyone can live authentically, every day and in every situation.