Applied Intelligence Manager at Citizen

Lead the Applied Intelligence team at Citizen, a top global PR agency. This managerial role focuses on data analytics, marketing effectiveness, and storytelling in a hybrid work model.

Citizen, recognized for its innovative campaigns and stellar client list including P&G and Nestlé, seeks an experienced manager in Applied Intelligence. You will drive bespoke measurement models and framework development, ensuring custom solutions for clients. Your expertise in data analysis and storytelling will be pivotal in demonstrating the business impact of various campaigns.

Key Responsibilities:

• Own the effectiveness narrative for global campaigns

• Develop custom measurement frameworks tailored to client needs

• Analyze and gather data using advanced tools and methodologies

• Craft final deliverables, including dashboards and strategic presentations

Requirements:

• 4–6 years in media or digital analytics

• Bachelor's in statistics, economics, or related field

• Proficient in Python for data science workflows

• Experience with regression analysis and forecasting models

• Familiarity with paid media platforms and social listening tools

Elevate citizen strategy with your analytical mastery, ensuring impactful storytelling and effective data methodologies.
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