Digital Email Marketing Consultant

Position: Digital Email Marketing Consultant Role
Join Canadian Tire as an Email Marketing Consultant, where you'll play a key role in executing impactful email campaigns. This position is vital for driving engagement within our digital ecosystem.

In this role, you'll report to the Manager of Digital Marketing & Journey Operations. You'll build effective emails using Adobe Journey Optimizer while managing the marketing calendar in concert with internal teams. Your mission is to optimize engagement through personalized content and strategic insights.

Key Responsibilities:

• Execute email campaigns using Salesforce Marketing Cloud

• Collaborate with Marketing and Digital teams

• Optimize email strategies for better engagement

• Analyze and report on campaign performance

• Innovate email strategies based on market trends

Requirements:

• 2+ years in digital marketing or loyalty programs

• Proficiency in Adobe Journey Optimizer and CRM tools

• Basic understanding of HTML/CSS

• Experience with A/B testing and audience segmentation

• Excellent verbal and written communication skills

Leverage your digital marketing expertise to enhance Canadian Tire's email outreach and effectiveness.
#J-18808-Ljbffr