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Specialist, AEO/SEO & Digital Marketing
Job Description & How to Apply Below
What is the opportunity?
As a member of the Digital Marketing team, you will play a hands‑on role in growing RBC's organic presence and digital reach across public‑facing channels. This role sits at the intersection of search engine optimisation, digital content strategy, and digital marketing, giving you the opportunity to shape how millions of clients discover and engage with RBC online. You will work closely with Marketing, Product and Technology partners to drive measurable growth through smart AEO/SEO strategies, data‑driven content decisions and continuous channel optimisation.
Whatwill you do?
- Contribute to and execute AEO/SEO strategies: including on‑page, off‑page and technical SEO to improve search engine and LLM organic search visibility, citations, rankings and traffic across RBC's public websites.
- Own a long‑form content calendar from end to end: managing article ideation, assignment, approval workflows, development timelines and post‑publication optimisation to ensure every piece moves efficiently through each stage of its lifecycle.
- Conduct keyword research, competitive analysis and content gap assessments to inform digital content strategy and campaign planning.
- Audit website health and technical SEO performance; identify and flag issues such as crawl errors, page speed, structured data and indexation gaps in partnership with web and technology teams.
- Optimise landing pages, content and metadata to improve organic search performance and drive qualified acquisition across digital channels.
- Monitor, analyse and report on AEO/SEO and digital marketing performance using analytics platforms; translate insights into clear, actionable recommendations for stakeholders.
- Collaborate with content creators, UX designers and web developers to ensure AEO/SEO best practices are embedded throughout the content and development lifecycle.
- Track algorithm updates, industry trends and emerging search behaviours; proactively recommend adjustments to keep RBC's digital presence ahead of the curve.
- Build and present performance dashboards, AEO/SEO reports and campaign insights for marketing and business stakeholders.
- Manage multiple concurrent projects with precision. Maintaining organised documentation, clear timelines and consistent follow‑through at every stage.
Must‑have
- 3+ years of experience in AEO/SEO, digital marketing or a related digital discipline
- Proven hands‑on experience with on‑page, off‑page and technical AEO/SEO best practices
- Exceptional organisational skills and attention to detail – you manage complexity without losing sight of the small things that make a big difference
- A strong execution mindset: you follow through, hit deadlines and hold yourself accountable across every stage of a project
- Experience owning or managing an editorial or content calendar, including multi‑stakeholder approval workflows
- Proficiency with SEO tools such as Google Search Console and SEMrush
- Strong working knowledge of Google Analytics (GA4) and/or Adobe Analytics
- Experience with content management systems and understanding how web publishing impacts AEO/SEO
- Solid analytical skills with the ability to interpret data, identify trends and present findings clearly to both technical and non‑technical audiences
- Strong written communication skills with an understanding of how content and copy choices affect search performance
- Collaborative mindset with the ability to work effectively across cross‑functional teams, including Legal, Compliance and Product
- Experience in the financial services industry or another regulated environment
- Familiarity with data visualisation tools such as Tableau, Power BI and Looker Studio
- Basic knowledge of HTML, CSS or JavaScript as it relates to AEO/SEO implementation
- Experience with A/B testing platforms or conversion rate optimisation (CRO)
- Exposure to structured data/schema markup
- Familiarity with project management tools such as Asana, Jira and used to manage content pipelines and approval stages
- Experience with You Tube strategy, video content marketing and video performance optimisation
- Experience building AI agents or designing agentic workflows to support…
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