Digital Activation Campaign Manager

PHD Canada With 40 Years of Canadian history, we are part of a Global network, brings the breadth of global strength and the depth of local expertise to Canadian brands.

Our people make the difference, with a to be the most strategic and creative-led media agency in a data and tech world that deliver growth for our clients.

We are a culture of thought‑leadership, creativity and innovation.

We believe in our people and delivering great work for our clients. It is with these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry recognition.

Benefits

Learning:
Both in person with your manager, within the agency and through an online platform that brings internal learning and external learning together 24/7.

Events organized by the social committee throughout the year

Big Hug – PHD’s very own CSR initiative driven by our people and their passions for the greater good

Access to industry events

Discounted Gym membership

Flex Health benefits

Purpose of the role
Working closely with the Director, the Digital Activation Manager is expected to manage the client’s objectives and manage/oversee the day to day digital executions, delivering strategic excellence. It is expected that the candidate has a mid-level understanding of the total digital ecosystem and the roles each of the digital platforms play in the daily lives of consumers. Key to this role is having a strong technology, analytic and communication background and bring performance results to PHD clients through strong marketplace partnerships, execution and optimization.

Providing analysis that informs and improves the effectiveness of the planning, execution and optimization of marketing strategy. You will tie the optimization metrics to the strategic intent of campaigns and the underlying business objectives.

The Role & Expectations
Client Engagement

Support client portfolio for channel expertise with close collaboration of cross functional team.

Act as a readily accessible consultant technical platform execution.

Proactively identifying and discussing technology/advancements and platform opportunities for improvement.

Ensure active voice within cross functional collaboration.

Build and maintain effective relationships with colleagues to ensure clear understanding of the overarching, high level business objectives.

Be able to effectively communicate and teach processes and best practices to peers and members of the team.

Accountability

Responsible for overall quality assurance across key accounts including data and reporting accuracy.

Regularly present analytical work to internal and external audiences.

Contribute to corporate mandates and education of all staff, including writing POV's, creating presentations, and sharing industry news.

Own day to day client budgets effectively and accurately.

Provides guidance for clients that allows them to be efficient with their media dollars across channels.

Be aware of the various client costs structures and their impact to how and what to buy.

People Management

Have strong program management and organizational skills being able to manage multiple projects at once.

Lead and develop skills across your team being accountable for process.

Work with vendors to identify new advertising opportunities for clients.

Coach junior team members.

Leadership

Be a team player.

Possess a desire to work for a fast‑paced, results‑based company.

Be confident in analyzing and acting on marketing data.

Media/Business Acumen

Maintain knowledge of digital capabilities across platforms and practices.

Demonstrate the ability to inspire action based on analytical work.

Understand the competitive environment and industry trends and assist in the development of corporate strategies and POV’s.

Your Responsibilities

Provide meaningful insights and interpretation of data, with actionable recommendations.

Track key media metrics and benchmarks.

Flexibility to work across platforms. At times jumping in to support buyers when needed (Facebook, Amazon, Google, etc).

Work with performance analysts to analyze primary and secondary data to develop data‑driven marketing strategies for different target groups of consumers.

Pro…