Digital Marketing Specialist at Pioneer Education

Position: Digital Marketing Specialist at Pioneer World Education
Drive digital marketing success with Pioneer World Education Group in Etobicoke, Ontario. This role focuses on building a marketing infrastructure to attract international students through innovative strategies.

As a Digital Marketing Specialist, you will be at the forefront of our marketing efforts. The role requires 3-5 years’ experience in B2C lead generation with a focus on international audiences. You'll implement marketing technologies, design multi-channel campaigns, and leverage AI tools to enhance engagement.

Key Responsibilities:

• Architect and integrate the digital marketing technology stack

• Design and manage paid acquisition campaigns on multiple platforms

• Develop tracking mechanisms and user journeys using Google Analytics 4

• Create culturally relevant ad copy and engaging creatives

• Monitor and optimize campaign performance

Requirements:

• 3-5 years of hands-on B2C digital marketing experience

• Proven track record with international student campaigns

• Expert-level in Meta Ads Manager and Google Ads

• Proficient in Google Analytics 4 and tracking setups

• Bachelor’s degree in a related field

Elevate your marketing career by strategically driving enrollment and engagement at Pioneer World Education.
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