Digital Marketing Manager

Position: Digital Marketing Manager at RBC
Take charge of the digital experience at RBC's Cross-Border Banking and Home Financing website. As a Digital Marketing Manager, enhance user journeys and drive client acquisition through impactful strategies.

This senior manager role involves leading the information architecture and transforming the site into a dynamic digital asset. Focus on page conversion, optimize the digital marketing budget, and oversee CMS site architecture. You'll ensure the website remains a living part of the client experience and delivers measurable results.

Key Responsibilities:

• Lead intuitive navigation and content hierarchy development

• Transform the website into a dynamic digital product

• Execute strategies to improve user engagement and acquisitions

• Manage digital marketing budget for maximum ROI

• Oversee end-to-end content migration from the legacy system

Requirements:

• 5–7 years in digital marketing with website strategy expertise

• Proven success in managing platform migrations

• Hands-on experience with CMS and content modeling

• Deep knowledge of Google Analytics and SEO best practices

• Background in UX/UI principles and user research methodologies

Leverage your digital marketing expertise to elevate RBC's online presence and improve client interactions.
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