Social Media Strategist

An Initial AI Screening will be conducted for this role. Please  to complete your AI screening while submitting your application.

Location: Hybrid | Downtown, Toronto

Duration: 12 Months

Our client, a leading financial institution in Downtown Toronto, is looking for a Social Media Strategist to contribute to a high-performance, inclusive team environment. The successful candidate will have the opportunity to work with one of the Top 5 Banks in Canada.

• Champion a client-focused culture to deepen relationships and leverage broader Bank knowledge and partnerships.
• Support the implementation and optimization of social media strategy for the bank's Global Asset Management and Dynamic Funds.
• Define relevant social media KPIs and measure performance to inform ongoing optimization and testing.
• Oversee social media content development, including ideation, social copywriting, content calendar management, and publishing.
• Lead the development of social first video content, with a primary focus on Linked In and You Tube, including short form and platform native formats.
• Partner closely with designers and content leads to ensure content is clear, engaging, and aligned to brand and compliance standards.
• Apply strong understanding of paid social media to ensure content is targeted, timely, and amplified effectively.
• Stay current on social platform best practices, trends, tools, and emerging formats relevant to financial services.
• Actively support effective operations in line with the bank’s Values, Code of Conduct, and regulatory requirements.

• 5+ years of experience as a Social Media strategist agency or brand side
• Deep understanding of social media metrics and best practices
• Experience managing and developing social media content calendar for a brand
• Advanced platform knowledge, including Linked In, Tik Tok, You Tube, Instagram, Facebook, X, Threads, Pinterest, and Snapchat
• Familiarity with social media paid acquisition
• Strong writing skills are required

• Experience with social publishing platforms, social analytics tools, and social listening

• Critical thinking and great leadership skills
• Strong interpersonal, presentation, and communication skills
• Curiosity and a desire to grow within the Bank
• Organization and time management

• Degree in marketing, public relations, communications, or relevant field

FP Inc. is committed to creating an inclusive environment where all team members and clients feel like they belong. In accordance with the requirements set out in the Employment Standards Act, FP Inc. hereby declares that AI is utilized in the screening process for this position. The hourly compensation range for this role is $40/hr - $50/hr we seek applicants with a wide range of abilities, and we provide an accessible candidate experience.

We advocate for you and welcome anyone regardless of race, colour, religion, national origin, sex, physical or mental disability, or age.