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Senior Digital Marketing Strategist - Applied
Job Description & How to Apply Below
In this high-level role, you will lead the Digital Marketing team r primary focus will be on developing comprehensive full-funnel paid media strategies, especially in the B2B market. You’ll navigate complex measurement issues while influencing investment decisions to enhance the quality of MQL effectively.
Key Responsibilities:
• Own full-funnel paid media strategy and budgets
• Optimize high-intent search programs in Google Ads
• Execute audience-based paid social and retargeting campaigns
• Launch awareness programs on CTV and video platforms
• Develop unified multi-funnel KPIs and dashboards
Requirements:
• 10+ years in digital marketing, 7+ in paid media
• Expertise in Google Ads and Microsoft Advertising
• Solid analytical skills with GA4 and Excel
• Proven ability to meet MQL and ROAS targets
• Effective cross-functional communication skills
Leverage your technical prowess and strategic vision to drive Applied's marketing initiatives.
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Position Requirements
10+ Years
work experience
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