Senior Digital Marketing Strategist - Applied

Advance your career as a Senior Digital Marketing Strategist at Applied, working in a hybrid environment from Toronto or Atlanta. Spearhead impactful PPC and social media campaigns to boost brand visibility.
In this high-level role, you will lead the Digital Marketing team r primary focus will be on developing comprehensive full-funnel paid media strategies, especially in the B2B market. You’ll navigate complex measurement issues while influencing investment decisions to enhance the quality of MQL effectively.

Key Responsibilities:

• Own full-funnel paid media strategy and budgets

• Optimize high-intent search programs in Google Ads

• Execute audience-based paid social and retargeting campaigns

• Launch awareness programs on CTV and video platforms

• Develop unified multi-funnel KPIs and dashboards
Requirements:

• 10+ years in digital marketing, 7+ in paid media

• Expertise in Google Ads and Microsoft Advertising

• Solid analytical skills with GA4 and Excel

• Proven ability to meet MQL and ROAS targets

• Effective cross-functional communication skills
Leverage your technical prowess and strategic vision to drive Applied's marketing initiatives.
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