Content Specialist

Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us over 36,000 accounting and audit professionals list Caseware as a skill on their Linked In profiles!

We’re looking for a Content Specialist who thrives at the intersection of creativity, storytelling, and AI-powered efficiency.

This role focuses on creating high-impact, short-form content that drives engagement and action, including campaign emails, ad copy, website messaging, and digital experiences. You’ll play a key role in bringing our brand and campaigns to life through clear, compelling, and conversion-focused writing.

This is an exciting opportunity for a creative writer and modern content creator who understands how to blend human insight with AI tools to produce smarter, faster, and more effective content at scale.

This is a new role. This is a full-time, permanent position.

This is a hybrid role, requiring the successful candidate to work three days a week at our Toronto office (351 King St E, Toronto, ON).

Short-Form Content Creation

• Write compelling, high-performing copy for:
  • Campaign emails
  • Paid and organic ads
  • Website pages and landing pages
  • Social and digital content
• Craft clear, engaging messaging that aligns with brand voice and campaign objectives
• Translate complex ideas into simple, impactful content that resonates with target audiences

Campaign & Conversion Focus

• Partner with Demand Generation, Product Marketing, and Brand teams to support campaign execution
• Develop content optimized for engagement, click-through rates, and conversion
• Continuously refine messaging based on performance and insights

AI-Driven Content Creation

• Leverage AI tools to enhance ideation, writing, and content production
• Use AI to improve speed, scalability, and personalization across content outputs
• Experiment with new tools and approaches to continuously evolve how content is created and delivered

Performance & Optimization

• Analyze content performance and apply learnings to improve future outputs
• Test variations of messaging and formats to optimize results
• Collaborate with analytics and marketing teams to align content with business goals

Long-Form Content Support

• Contribute to blog posts, articles, and other long-form content as needed
• Support content repurposing, turning long-form content into engaging short-form assets
• Ensure consistency in voice and messaging across all formats

• 3–5 years of experience in content marketing, copywriting, or digital marketing
• Strong writing and storytelling skills, with a focus on short-form, high-impact content
• Experience writing for digital channels (email, ads, web, and social)
• Familiarity with AI tools for content creation, and a willingness to experiment and learn
• Ability to balance creativity with performance and business objectives
• Strong attention to detail and the ability to manage multiple projects

• You are a creative thinker and storyteller who knows how to capture attention quickly
• You understand how to write for both humans and performance
• You embrace AI as a tool to enhance creativity and efficiency
• You are curious, adaptable, and excited by the future of content and marketing
• You bring energy, ideas, and a collaborative mindset to the team

The annual base salary for this position is between $70,000 CAD and $80,000 CAD per year.

This role is also eligible for discretionary bonus and/or commission, as well as other benefits. Actual pay within the listed range will be determined based on factors such as transferable skills, relevant experience, market conditions, and primary work location. The posted range is subject to change and may be updated periodically.

• Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
• We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a…