Digital Marketing Specialist Hybrid Ontario

Position: Digital Marketing Specialist - (HYBRID ONTARIO))

Job Summary

As the Digital Marketing Specialist you will be instrumental in supporting the development and execution of our digital marketing communication plan, ensuring alignment with brand and business objectives. Key responsibilities include assisting in the creation of email marketing campaigns, updating website content, managing digital ad creative, and developing organic social media content. You will collaborate with internal teams and external agencies to produce engaging materials for healthcare professional (HCP) marketing communications and support the implementation of regional and global campaigns.

Additionally, you will analyze campaign performance metrics to provide insights for optimizing digital marketing strategies.

Insulet started in 2000 with an idea and a mission: to enable our customers to enjoy simplicity, freedom, and healthier lives through the use of our Omnipod® product platform. In the last two decades, we have improved the lives of hundreds of thousands of patients by using innovative technology that is wearable, waterproof, and lifestyle-accommodating.

Insulet Corporation is one of the fastest-growing medical device companies, thanks to the global success of the Omnipod® Insulin Management System in reducing the daily burden for people living with diabetes. We are looking for highly motivated, performance-driven individuals to be part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations.

Our continued success depends on it!

Do you want to have an impact on delivering best-in-class digital experiences in the Diabetes space? Do you want to put your marketing skills and digital expertise to work and be part of solidifying the Omnipod brand reputation amongst healthcare professionals (HCPs)? If so, join Insulet’s International HCP Marketing team!

As the Associate Digital Marketing Manager, you will play a key role in supporting the build and executional elements of the digital marketing communication plan. You will be responsible for assisting in the development and implementation of digital marketing initiatives, ensuring alignment with our brand and business objectives.

Key Responsibilities:

Support the development and execution of email marketing campaigns

Responsible for website content updates

Digital ad creative and online campaigns

Organic social media content creation and management

Creation of field sales tools to support HCP engagement

Work closely with internal teams and external agencies to develop engaging content for HCP marketing communications.

Assist in implementing regional/global campaigns and scaling best practices across international markets.

Assist with digital launch activities, digital education events, and online marketing initiatives to drive HCP engagement.

Analyze campaign performance metrics and provide insights to optimize digital marketing strategies.

Qualifications:

Bachelor’s degree required (Marketing concentration preferred).

1+ years of relevant experience in marketing (Experience with HCPs a plus).

Understanding of digital marketing, including best practices for SEO, Paid Search, Paid Social, and associated KPIs.

Previous experience working within a regulated environment (Pharmaceuticals, Medical Devices, Consumer Healthcare experience preferred).

Experience with digital marketing tools such as Veeva Vault and/or Salesforce is a plus.

Fluent in an additional language (e.g., German, French, or Spanish) is preferred.

Travel may be up to 10% per quarter for meetings, tradeshows, and conferences.

Insulet Corporation (NASDAQ: PODD) is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod® Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the disposable and waterproof Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle.

Insulet’s latest innovation, the Omnipod® 5 Automated Insulin Delivery System, is a tubeless automated insulin delivery system, integrated…