Manager of Digital Client Acquisition

Position: Manager of Digital Client Acquisition at RBC
Join RBC Royal Trust as a Manager of Digital Client Acquisition, orchestrating innovative marketing campaigns to elevate brand engagement and consider client needs. This role is pivotal in enhancing digital strategies nationwide.

Reporting to the Senior Director, you'll leverage your digital marketing expertise to lead initiatives across various channels. The position demands 4–7 years of industry experience, focusing on developing content and managing performance tracking for both paid and organic campaigns. Collaborating with cross-functional teams will be key to achieving integrated marketing goals.

Key Responsibilities:

• Prioritize and manage national digital marketing projects

• Maintain an engaging digital profile on multiple platforms

• Optimize content for search engines and social media

• Monitor and analyze competitor activity and trends

• Oversee project management from inception to completion

Requirements:

• 4–7 years in digital marketing, preferably in financial services

• Proficient in SEM, SEO, and digital reporting

• Strong problem-solving and analytical capabilities

• Excellent project management and communication skills

• Post-secondary education in a relevant field

Utilize your digital marketing skills at RBC Royal Trust to create effective client acquisition strategies.
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