Job Description & How to Apply Below
Overview
The Web Publishing, Content Governance & Analytics Specialist is responsible for the end-to-end operational integrity, governance, and performance of content across OTPP-owned digital channels. This role ensures that content is accurate, current, compliant, measurable, and scalable, supporting both human and AI-driven discovery.
Responsibilities- Own and execute error-free publishing across all OTPP-owned digital channels, including external website (), corporate intranet, OTPP-owned social platforms and distribution channels.
- End-to-end content publishing using Adobe Experience Manager (AEM) and related Adobe platforms.
- Ensure all published content adheres to established editorial, brand, accessibility, legal, and compliance standards.
- Manage publishing workflows, approvals, versioning, and release timing.
- Perform rigorous quality assurance checks (content accuracy, metadata, tagging, links, accessibility, formatting).
- Coordinate publishing approvals across teams (Content, Communications, Legal, IT, Marketing Technology).
- Maintain publishing documentation, playbooks, and standards.
- Act as a subject-matter expert on publishing best practices, platform capabilities, and operational efficiencies.
Note: The role also includes governance responsibilities for a defined content portfolio, such as Investments, P&C; and Financial Reporting.
Responsibilities include:
- Establishing and maintaining content lifecycle governance (creation, review, refresh, archive, retire).
- Conducting regular content audits to identify outdated or inaccurate content, underperforming or duplicative pages, and content misaligned to audience needs or strategic priorities.
- Partnering with content owners to enforce review cadences, improve content quality and relevance, and bring forward evidence-based recommendations to improve clarity, relevance, and effectiveness.
- Ensuring content remains current and compliant including but not limited to regulatory, legal, and financial disclosures.
- Maintaining governance documentation and decision logs.
- Own content performance measurement and insight generation to inform continuous improvement and AI findability.
- Developing and maintaining regular reporting cadences (dashboards, insights, executive summaries).
- Translate data into actionable content recommendations.
- Monitor how OTPP content is surfaced, interpreted, and referenced across AI-driven tools and platforms.
- Partner with Marketing Technology and Analytics teams to ensure accurate data capture and improve tagging and measurement frameworks.
- Identify opportunities to improve content structure, findability, machine readability, and long-term scalability for AI consumption.
- Act as a trusted advisor on content performance trends and risks.
- Analytics capabilities include: content effectiveness measurement, structured data and AI discoverability awareness, performance-driven governance decisions.
Complexity & Judgment: This role operates with a high degree of independence, requiring sound judgment in publishing risk management, content governance decisions, and performance interpretation and prioritization. The incumbent must balance speed, accuracy, compliance, and strategic insight while operating in a fast-moving, multi-stakeholder environment.
Qualifications- 3-5 years of experience in enterprise web publishing, content operations, or digital content governance.
- Deep expertise with Adobe Experience Manager (AEM) and enterprise CMS platforms.
- Strong understanding of content governance models, editorial workflows, metadata, taxonomy, and structured content.
- Hands-on experience with digital analytics tools (e.g., Adobe Analytics, GA, dashboards).
- Proven ability to translate data into clear recommendations.
- Exceptional attention to detail and quality assurance discipline.
- Strong written and verbal communication skills.
- Familiarity with AI-driven search, discovery, and content consumption trends.
- Experience supporting both external and internal digital channels.
- Experience in Pension or institutional investment environments.
- Availability to…
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