Digital Messaging Manager

Overview

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started.

Why is this role important? The Digital Messaging Manager will lead the planning, development, and execution of 1:1 communication strategies to drive customer engagement and retention. They will deliver highly personalized campaigns, maintain workflows, and identify new triggers & journeys across email, SMS, and push channels. The Digital Messaging Manager will oversee day-to-day campaign operations, partner closely with marketing and cross-functional teams, and manage the performance of automated programs and journeys.

They will lead the technical build and deployment of campaigns (within Salesforce Marketing Cloud and MoEngage), ensuring campaigns are delivered on time with accuracy, and aligned to business objectives. This role combines hands-on execution with leadership responsibilities, including mentoring team members, driving best practices, and identifying net-new and optimization opportunities.

Note:
This is a 12 month non-payroll contractor role with opportunity for renewal. Onsite in the office 4 days per week.

• Partner with marketing team and other business stakeholders (such as Analytics, Design, Copy, Product, Tech) to successfully co-create & deliver 1-1 messaging campaigns through Email, Push, and SMS channels aligned to business goals and programs.
• Develop messaging touchpoints & campaigns using Salesforce Marketing Cloud and MoEngage, employing HTML, Jinja, and AMPscript to build and maintain templates, content blocks, and custom campaigns.
• Maintain & optimize customer journeys by utilizing HTML, Jinja, and AMPscript to implement new control/test content modules, decision splits, and cadence adjustments.
• Deploy campaigns including data preparation and beta testing, A/B and multivariate tests, quality assurance, maintain pre-deployment checklists, post-deployment reporting and analysis
• Act as a key contact for stakeholders, translating business requirements into technical solutions and campaign execution plans.
• Mentor and coach specialists, fostering technical skill growth and ensuring adherence to best practices.
• Build and maintain automated reporting to surface lifecycle marketing insights, guide strategy, and inform test-and-learn opportunities
• Manage ESP databases, templates, data pipelines, and content libraries, ensuring systems and automated journeys remain operational.
• Ensure quality assurance through review processes, deployment checklists, and tools like Litmus to guarantee error-free campaigns.

• 5-7 years of experience in digital messaging, CRM, or lifecycle marketing, including hands-on work in platforms such as Salesforce Marketing Cloud and Mo Engage
• Proven experience leading & managing end-to-end campaign development, from planning and execution to reporting and optimization.
• Strong technical expertise with HTML, CSS, AMPscript, SQL, and Jinja; knowledge of APIs is an asset.
• Experience managing customer journeys, automations, and large-scale digital campaigns.
• Strong understanding of compliance standards & regulations (CASL, CAN-SPAM, GDPR/ePD).
• Experience leading projects or teams, with strong mentoring and coaching skills.
• Critical thinker with the ability and willingness to pivot as business needs and expectations change.
• Strong communications/presentation skills and the ability to work in a fluid corporate work environment with multiple stakeholders.
• Highly organized, able to prioritize multiple projects in a fast-paced environment
• Exceptional analytical, conceptual, and problem-solving abilities.
• Capable of managing competing priorities with minimal supervision.
• Self-starter, positive attitude, strategic thinker, analytical mindset

At Loblaw Digital, we seek great people to continually…