Manager, Audience Strategy

Job Description

Media starts with the audience. Audience Design sits at the intersection of Strategy, Data, and Technology—driving growth through scalable, data‑led solutions powered by Lotame and Epsilon Identity across Publicis Groupe.

The Audience Strategy Manager operates at the center of Planning and Activation, partnering closely with media planners, activation specialists (programmatic and social), data and analytics teams, and product/identity experts (Publicis , Lotame, Epsilon). They also collaborate directly with internal agency stakeholders and clients to translate business objectives into actionable audience strategies.

This role leverages data and analytics to identify growth opportunities through net‑new audience segments and data‑driven tactics aligned to client briefs. Responsibilities include developing and presenting best‑in‑class audience solutions and ensuring activation and reporting accurately reflect the audience strategy and performance narrative in partnership with activation teams.

The role requires fluency across programmatic and social execution, as well as the ability to translate briefs into strategic audience frameworks. The Audience Strategy Manager acts as a connective layer across strategy, data, and activation teams to drive consistency and impact.

The ideal candidate brings a strong foundation in media strategy, activation, or analytics, with expertise in segmentation, research methodologies, and advertising technology. They are highly analytical, collaborative, and thrive in a fast‑paced, transformation‑driven environment.

• Support planning teams in developing and presenting data‑driven audience strategies, including participation in client recommendations and presentations
• Translate client business objectives into actionable audience strategies, identifying net‑new audience opportunities and data‑driven tactics to drive performance
• Manage audience creation using audience building platforms (e.g., Lotame), and push to activation SSPs, DSPs, and social channels – inclusive of seat set up and technical troubleshooting with tech and engineering teams
• Use research and platform tools (e.g., Vividata, GWI, Lotame) to define, segment, and analyze audiences, surfacing insights to strengthen strategies
• Lead client communication on audience solutions, clearly articulating approach, value, and performance while addressing questions and feedback
• Partner with planning and activation teams (e.g., Precision, Apex) to ensure seamless execution, with audience strategies accurately reflected in campaign setup and performance reporting across digital and offline channels
• Contribute to tracking and measurement discussions across DSPs, social platforms, and offline channels (OOH, TV) to ensure audience performance is clearly understood
• Drive education and adoption of audience solutions by advancing internal and client understanding of data capabilities, segmentation, and evolving products
• Manage knowledge sharing across teams, ensuring stakeholders are up to date on audience capabilities, tools, and innovations
• Collaborate with global teams to support alignment on audience segmentation, data, tools, and broader ad tech narratives
• Support innovation and testing of new audience tools and methodologies, providing feedback to improve performance and usability
• Develop client‑facing materials, including audience strategies, data presentations, and performance reports
• Foster strong client relationships by setting clear expectations, proactively identifying opportunities, and continuously delivering incremental value
• Maintain strong knowledge of research methodologies, segmentation techniques, and advertising technology platforms

• Bachelor’s degree from a four‑year college or university
• 3–5 years of progressive responsibility in 360 media planning, media research, or buying and management with a focus on digital and platform evolution
• Familiarity with data visualization using tools such as Tableau, R, and advanced knowledge of Microsoft Excel and Power Point
• Strong understanding of audience tools (Vividata, GWI, Lotame)
• Strong understanding of digital marketing, CRM, and…