Global Digital Marketing Lead - Origins

Take charge of global digital marketing as the Global Digital Marketing Lead at Origins, based in Toronto. This dynamic hybrid role requires expertise in managing comprehensive paid media strategies.
As Global Digital Marketing Lead, you'll oversee the strategy and execution of paid media across various platforms. You will collaborate with internal stakeholders and external agencies to develop personalized creative content and optimize campaign performance. Your strategic vision will help align advertising initiatives with the brand's goals, ensuring effective media planning and execution.

Key Responsibilities:

• Develop overarching paid media strategies

• Manage agency relationships and performance

• Align cross-team efforts for seamless customer experience

• Monitor and optimize campaign budgets

• Create briefings for impactful ad content
Requirements:

• 3-5 years in global brand digital marketing

• Strong experience in paid media across channels

• Proficiency in Shopify's media ecosystem

• Knowledge of multiple advertising platforms

• Understanding of the synergy of paid, owned, and earned media
Lead transformational digital marketing strategies to elevate Origins' brand awareness and performance globally.
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