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Manager of Customer Experience and CRO

Job in Toronto, Ontario, C6A, Canada
Listing for: Philip Morris International
Full Time position
Listed on 2026-07-06
Job specializations:
  • IT/Tech
    Ecommerce, Digital Marketing
Salary/Wage Range or Industry Benchmark: 114192 - 139568 CAD Yearly CAD 114192.00 139568.00 YEAR
Job Description & How to Apply Below
Elevate eCommerce performance as the Manager of Customer Experience and Conversion Rate Optimization at our Digital team. Drive online growth through data-driven strategies and customer-centric initiatives.

As the Manager, CX & CRO, you will lead the digital studio team and optimize the eCommerce experience.

Your role involves enhancing the customer journey, overseeing A/B testing, and managing digital campaigns. With a strong focus on conversion rates and engagement, you will balance commercial targets while delivering exceptional user experiences.

Key Responsibilities:

• Own online commercial results and optimize conversion rates

• Define and execute the digital roadmap and customer experience strategy

• Lead A/B testing and personalization initiatives

• Oversee web content planning, execution, and QA

• Partner with internal teams for alignment on digital goals

Requirements:

• Strong experience in eCommerce and digital marketing

• Proven record in driving customer experience growth

• Excellent leadership and management skills

• Proficient in CRO tools with UX/UI knowledge

Innovative thinker with strong communication skills

Drive impactful digital initiatives that enhance customer satisfaction and business results.
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