Senior Customer Analytics Analyst

Transform customer data into insights with a leading retail organization in the Greater Toronto Area. This on-site role emphasizes advanced analytics and customer segmentation.

As a Senior Analyst in Customer Analytics, you will support strategic marketing initiatives. Collaborating with marketing leaders, you’ll develop reports, build customer segments, and conduct campaign analyses. Engage with cross-functional teams in Marketing, IT, and Finance to drive impactful business decisions.

Key Responsibilities:

• Develop insightful reporting for marketing campaigns

• Build advanced analytical models like RFM and Lifetime Value

• Conduct pre and post-campaign analysis for improvement

• Analyze data from databases using SQL and analytics tools

• Collaborate with teams to create actionable recommendations

Requirements:

• 4+ years in database marketing or customer analytics

• 3+ years using SQL, Python, R, Tableau

• Strong experience in building analytical models

• Excellent communication and stakeholder management skills

• University degree in relevant fields

Leverage your analytical expertise to enhance marketing strategies and improve customer engagement.
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