Marketing Cloud Journey Developer

Role Summary

Drives the overall Marketing Cloud solution development lifecycle, working across Marketing, Data & Analytics, and Technology teams to transform business requirements into scalable, data‑driven customer journey solutions. Responsible for designing, developing, and optimizing Salesforce Marketing Cloud (SFMC) journeys, automations, and email assets, while ensuring high standards for quality assurance, accessibility, compliance, and performance.

Specific areas of focus include translating marketing and business requirements into technical specifications, developing journeys and automations using Journey Builder and Automation Studio, and building responsive, accessible email communications using HTML, CSS, and AMPscript.

Supports system design, provides guidance on data integration and security requirements, and troubleshoots campaign execution issues. Applies deep knowledge of data structures, SQL, personalization logic, and email development best practices to deliver high‑quality marketing technology solutions aligned to business objectives.

• Translates user needs into technical solutions by understanding, conceptualizing, and facilitating campaign, journey, and data requirements from stakeholders.
• Designs, develops, tests, and implements customer journeys, automations, and email communications within Salesforce Marketing Cloud.
• Develops responsive email templates using HTML and CSS, implements dynamic personalization using AMPscript.
• Applies email accessibility best practices (semantic HTML, alt text, contrast, mobile responsiveness) to ensure inclusive and compliant communications.
• Executes robust QA and testing processes, including validation of audience segmentation and suppression logic, journey configuration and entry criteria, personalization and AMPscript logic, and cross‑client rendering using tools such as Litmus.
• Performs preventative and corrective maintenance, troubleshooting campaign issues, data inconsistencies, and automation failures.
• Ensures that code, journeys, and automations adhere to security, logging, error handling, compliance (CASL), and performance standards.
• Acts as a consultative partner to stakeholders, recommending best practices for journey design and lifecycle marketing, personalization and segmentation strategies, and campaign optimization and performance improvement.
• Evaluates new technologies and capabilities (e.g., Einstein features, CDPs) for fit within the marketing ecosystem and downstream impacts.
• Supports integration of data across systems, with exposure to Customer Data Platforms (CDPs) such as Salesforce Data Cloud considered an asset.
• Follows release management processes and applies version control and deployment best practices.
• Assists in interpreting and documenting business and technical requirements.
• Exercises judgment to identify, diagnose, and resolve complex campaign, journey, and data issues.
• Works independently on a range of complex tasks, including ambiguous or evolving requirements.

• Between 4–6 years of relevant experience in Salesforce Marketing Cloud or similar marketing automation platforms.
• Post‑secondary degree in a related field or equivalent combination of education and experience.
• Proven experience developing Journey Builder workflows and Automation Studio processes.
• Proven experience creating HTML/CSS email templates with accessibility considerations.
• Proven experience building AMPscript‑based personalization logic.
• Experience with Litmus or similar tools for email QA and rendering validation.
• Experience working in a consultative capacity, supporting stakeholders with campaign strategy and journey optimization.

$61,600.00 - $ Salaried.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part‑time roles will be pro‑rated based on number of hours regularly worked. For commission roles, the salary listed above represents the company’s expected target for the first year in this position.

The company’s total compensation package will vary based on the pay type of the position and may include performance‑based incentives, discretionary bonuses, as well as other perks and rewards.

BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.

BMO is committed to an inclusive, equitable and accessible workplace. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.