Senior Associate, Reporting & Visualization

Montreal, Canada;
Toronto, Canada

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP is actively looking for an Senior Associate to join our Analytics team.

At WPP, you will collaborate with a group of quick witted, humorous, and extremely dedicated coworkers and clients who are all passionate about digital media. The work environment is inviting. You will work in an open modern space where you will often find groups in casual brainstorming sessions sharing ideas and strategies for new initiatives. Everyone has a voice at WPP Analytics, and we are open to new ways of thinking, especially those that will contribute to the overall success of WPP.

Opinions and ideas are always welcome, in fact they are encouraged!

We believe in the power of digital media to transform the way businesses and consumers can interact.

• Develop dashboards and reports to track and optimize media campaign performance
• Under the leadership of senior analytics staff develop analytics plans for specific advertisers
• Deliver analytics across multiple accounts under the leadership of senior analytics and account staff
• Aid in the development of business outcome indicators and quantitative media buying strategies
• Conceive and manage analytics projects while being mentored on best practices
• Develop analytics and insight presentations for clients
• Act as the primary day‑to‑day contact on insights and analytics to digital and traditional media managers and clients
• Draw on expertise of functional experts to continually develop skills and capabilities

• Bachelor’s degree, preferably in Marketing/Business, Statistics, Economics, Operations Research, or related field. Prior experience in data extraction, manipulation, analysis and reporting
• Understanding of digital/media/marketing data sources and metrics preferred:
  Digital (e.g. Web, Social, Display, Search, Programmatic, etc.);
  Media (e.g. buying models, Impressions, GRP);
  Measurement analytics, Quantitative business measures (ROI, Churn, etc.);
  Statistics (Correlations, sample sizing, etc.)
• Prior experience in marketing analytics, consumer insights, programmatic media, ad serving platforms, media agencies, trading desks or relevant start‑ups.
• Working knowledge and proficiency in the use of data visualization tools such as Tableau, Datorama, etc.
• Basic understanding of cloud computing services such as Amazon’s Amazon Web Services (AWS), Google’s Google Cloud Platform (GCP) or Microsoft Azure.
• Hands‑on experience with data science languages or tools such as SQL, Big Query. Basic understanding of Python and R, etc.
• Possession of excellent communication and presentation skills
• Ability to manage multiple projects, interact with senior management and clients, understand corporate strategy, and present actionable findings

• Experience in defining/designing/building/managing performance reporting.
• Experience in performance digital media such as programmatic, search or social.
• Basic understanding of cloud computing serverless frameworks in Cloud Platforms (Google Cloud Platform).
• Knowledge of social media listening or econometric modelling, or financial quantitative technical trading.
• Experience with statistically modeling in digital media and advertising
• Experience with any of SQL scripting, Tableau, or Big Query
• Experience in digital analytics or marketing
• 1‑2 years of 'hands on' experience

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media…