ECommerce Analytics Manager

Position: eCommerce Analytics Manager at Roots
Drive insights and data strategy as an eCommerce Analytics Manager for Roots, a Canadian lifestyle brand. Leverage analytics to enhance performance and support growth across digital channels.

In this pivotal role, you'll partner with the Ecommerce and digital leadership team h over 6 years of experience in ecommerce analytics, you will provide insights on traffic, conversion rates, and customer acquisition. Your analytical expertise will foster data-driven decision-making and solidify your influence in shaping business strategies.

Key Responsibilities:

• Analyze eCommerce trends and identify risks for decision-making

• Deliver weekly and quarterly performance reporting for stakeholders

• Develop KPI frameworks to track performance and commercial outcomes

• Conduct post-period reviews to enhance future forecasts

• Create dashboards using Power BI for self-serve reporting

Requirements:

• 6+ years in ecommerce or digital analytics

• Proficiency in Power BI and GA4

• Strong skills in forecasting and hind sighting analysis

• Exceptional written and verbal communication skills

• Ability to translate complex data into narratives

Elevate Roots’ digital landscape with your analytical skills, driving data-informed decisions for ongoing growth.
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