Manager, Analytics and Insights

The Klick Group
—comprising Klick Health (including Klick Katalyst and btwelve), Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, and Klick Ventures is an ecosystem dedicated to realizing the full potential of our people and clients in life sciences. Founded in 1997, we have offices in New York, Philadelphia, Saratoga Springs, Toronto, London, São Paulo, and Singapore. Consistently named a Best Managed Company, Most Admired Corporate Culture, and Great Place to Work, Klick is committed to fostering a high-performance, people-first culture with creativity, collaboration, innovation, and impact across everything we do.

About our Analytics Craft

Our Analytics Craft transforms data into clear, actionable insight for clients and teams. The craft combines measurement, analysis, and interpretation to help understand performance and guide decisions. Analytics teams connect data across channels, platforms, and business questions to uncover what matters most. Their work strengthens strategy, optimization, and accountability across engagements.

The Manager, Analytics leads measurement strategy and data-driven decision-making across healthcare-focused client engagements. This role connects business questions to practical analytics frameworks, reporting, experimentation, and performance insights that improve marketing effectiveness. The role works closely with Strategy, Media, User Experience, Technology, Client Service, and Project Management to align data, interpretation, and action across channels. Success in this role requires strong consulting judgment, technical analytics expertise, and the ability to communicate clear recommendations to senior stakeholders.

What You’ll Do

• Lead measurement strategy, KPI frameworks, tracking plans, and testing roadmaps across websites, CRM, paid search, display, and social programs for healthcare clients.
• Build dashboards and executive-ready reporting in Tableau, Google Data Studio, Adobe Analytics, and Google Analytics to translate performance data into clear recommendations.
• Analyze campaign, channel, and customer data using SQL, Python, R, and visualization tools to identify drivers of marketing performance, efficiency, and ROI.
• Partner with Strategy, Media, UX, Technology, Client Service, and Project Management teams to define scope, estimate effort, and deliver analytics work aligned to client goals.
• Mentor analysts, improve team best practices, and present insights, measurement plans, and business cases to senior client stakeholders in a clear, evidence-based way.

Required:

• 5–7 years of experience in digital marketing and analytics, including measurement strategy, reporting, and performance analysis across multi-channel programs.
• 3+ years of experience in a professional services, consulting, or agency environment managing analytics deliverables for multiple stakeholders or client accounts.
• Hands‑on experience with Google Analytics and Adobe Analytics, including building measurement plans, defining KPIs, and translating business goals into tracking requirements.
• Working knowledge of SQL plus Python or R for analysis, data extraction, or modeling, with examples of using data to support optimization or business recommendations.
• Experience presenting analyses, dashboards, or strategic recommendations to senior stakeholders, with evidence of influencing decisions through clear, data-based storytelling.
• Experience mentoring analysts or cross‑functional teammates through feedback, coaching, project support, or development planning.
• Comfort and enthusiasm for using AI as a regular part of how work gets done.
• Experience with Tableau or Google Data Studio to build dashboards that support executive reporting and ongoing business decision‐making.
• Experience with paid media and marketing technology platforms such as Google Ads, Bing, Double Click Campaign Manager, ETL workflows, or CRM data environments.
• Experience designing A/B testing strategies, interpreting results, and applying learnings to improve campaign, channel, or customer experience performance.
• Experience in pharma, healthcare, or life sciences, including work with…